Key Responsibilities:
Analysis and Business Impact
- Examine, interpret, and present patterns, trends, and insights using multiple data sources
- Create and maintain interactive dashboards and reports that clearly communicate analytical findings
- Apply statistical modeling and data analysis techniques such as linear/logistic regression, decision trees, clustering, segmentation, affinity analysis, and time series forecasting
Data Quality and Engineering
- Ensure accuracy, consistency, and reliability of data sources through robust validation and governance practices
- Collaborate with cross-functional teams to establish standards and monitor data integrity
Collaboration and Innovation
- Partner with business stakeholders to define requirements, brainstorm analytical approaches, and deliver actionable insights
- Develop new methodologies and best practices within the Analytics function
- Leverage digital analytics tools and customer journey analytics for enriched insights
