Amazon PPC Specialist

We are looking for a results-oriented Amazon PPC Specialist to manage and optimize Amazon advertising campaigns to increase product visibility, drive sales, improve advertising efficiency, and maximize Return on Ad Spend (ROAS) for our nutraceutical and wellness products.

Key Responsibilities

• Plan, launch, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, where eligible.
• Conduct keyword research and competitor analysis to identify profitable advertising opportunities.
• Optimize bids, budgets, keywords, and targeting to improve campaign performance.
• Monitor ACoS, ROAS, CTR, CPC, conversion rates, and advertising sales.
• Manage automatic and manual campaigns, including keyword and product targeting.
• Perform search term analysis and implement negative keywords to reduce wasted ad spend.
• Optimize product listings, including titles, bullet points, images, and backend search terms, in coordination with the relevant team.
• Monitor product rankings, sales performance, inventory availability, and Buy Box status.
• Prepare daily, weekly, and monthly advertising performance reports.
• Coordinate with the e-commerce team to improve listing quality, product visibility, and conversion rates.
• Manage advertising budgets effectively and identify opportunities to scale profitable campaigns.
• Stay updated on Amazon advertising policies, tools, and marketplace trends.

Required Skills

• Hands-on experience with Amazon Seller Central and Amazon Ads.
• Strong understanding of Amazon PPC campaign structures and optimization techniques.
• Knowledge of keyword research tools and competitor analysis.
• Experience with campaign reporting and performance analysis.
• Proficiency in Excel or Google Sheets.
• Analytical thinking, attention to detail, and problem-solving skills.