Amazon PPC Specialist

Company Description BrandzStorm is a growth-focused brand accelerator dedicated to driving brands ahead through data-led strategies and performance marketing. The company partners with businesses to strengthen their online presence, optimize digital touchpoints, and maximize returns on advertising investments. With a strong emphasis on measurable results, BrandzStorm combines creative thinking with analytical rigor to help brands scale on leading e-commerce and digital platforms. Team members collaborate in a fast-paced environment where innovation, accountability, and continuous learning are encouraged.

Role Description This full-time, on-site Amazon PPC Specialist role is based in Mumbai and focuses on managing and optimizing Amazon advertising campaigns to drive sales and improve return on ad spend. The role involves setting up and maintaining Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including keyword research, bid management, budget allocation, and ongoing optimization. Day-to-day responsibilities include monitoring performance metrics, analyzing search term reports, refining targeting, and creating data-backed recommendations for growth. The specialist will collaborate with marketing and product teams to align PPC strategies with broader brand goals, develop reporting dashboards, and stay informed about Amazon advertising updates and best practices.

Core Responsibilities

• PPC Campaign Management: Build, optimize, and scale Sponsored Products, Sponsored Brands, and Sponsored Display ad campaigns to maximize ROAS.
• Listing Optimization (SEO): Conduct deep keyword research to write high-converting product titles, bullet points, backend search terms, and product descriptions.
• Visual & Content Strategy: Design and manage A+ Content, Brand Stores, and coordinate with creative teams for high-quality product imagery and video assets.
• Data Analytics & Reporting: Monitor daily account health, track key performance indicators (sales, traffic, conversion rates), and deliver weekly performance insights.
• Review & Promotion Management: Launch product reviews compliant with Amazon terms, plan lightning deals, coupons, and seasonal promotional calendars.

Candidate Qualifications

• Experience: 5+ years of direct experience managing Amazon Seller Central or Vendor Central accounts.
• Tools: Proficiency with e-commerce analytics software such as Helium 10, Jungle Scout, Perpetua, or Keepa.
• Analytical Skills: Strong Excel/Google Sheets skills (VLOOKUP, Pivot Tables) to interpret complex sales data and ad reports.
• Mindset: A proactive problem-solver who stays updated on Amazon's constantly shifting algorithms and policy guidelines.