Amazon Ads & Performance Marketing Specialist

Job Title: Amazon Ads & Performance Marketing Specialist

Company: Green Milk Concepts

Location: Chennai, India

Experience: 2+ years

We are looking for a results-driven and analytical Amazon Ads & Performance Marketing Specialist to take charge of our online advertising efforts across Amazon and key digital platforms in India, Europe, and the USA. Join our fast-growing wellness brand, committed to holistic health and sustainability through premium personal care and health products, as we continue to scale our global digital presence.

Job Summary:

We are seeking a skilled marketer to manage our Amazon PPC campaigns and broader performance marketing initiatives, including Meta Ads, Google Ads, and retargeting strategies. The ideal candidate is experienced in e-commerce advertising, analytics, and eager to drive growth through data-led decisions

Key Responsibilities:

Amazon Advertising:

• Plan, execute, and optimize Amazon ad campaigns (Sponsored Products, Brands, and Display).
• Conduct keyword research and competitor benchmarking.
• Manage campaign structure, daily budgets, and bid strategies.
• Analyze data to improve ACoS, CTR, and conversion rates.
• Collaborate with product and sales teams to enhance listing performance.

Performance Marketing:

• Plan and execute campaigns on Meta (Facebook/Instagram), Google Ads (Search, Shopping, Display), and other digital platforms.
• Implement retargeting and lookalike audience strategies.
• Monitor ad spend, ROI, CPL, and CAC.
• Produce weekly and monthly performance reports with actionable insights.

Requirements:

• 2+ years of experience in Amazon Ads and performance marketing.
• Hands-on experience with Amazon Advertising Console, Google Ads, and Meta Ads Manager.
• Strong analytical skills and proficiency with tools like Google Analytics, Excel, etc..
• Ability to manage budgets and deliver measurable results.
• Excellent communication and project management skills.

Preferred Skills:

• Experience in D2C, wellness, or personal care product categories.
• Familiarity with Shopify, Flipkart, Meesho, Jiomart, and Tata 1mg platforms.
• Knowledge of marketing automation and CRM tools is a plus.