Job Title: AJO Developer
Job Location- PAN India
Experience required-4-9 Years
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Your Role
As an AJO Developer, you will design, implement, and scale eventdriven customer journeys using Adobe Journey Optimizer. You'll translate business objectives into orchestrations that leverage realtime profiles, decisioning, and channel integrationsensuring highly personalized, compliant, and measurable experiences across email, push, inapp, and more.
In this role you will play a key role in:
- Journey Orchestration & Decisioning
- Build endtoend eventdriven journeys (batch and realtime), configure triggers, audience entry/exit criteria, decision rules, and fallback logic; create reusable components and templates.
- Data & Identity Enablement
- Partner with AEP teams to align XDM schemas, datasets, identities and consent signals; validate profile readiness, audience qualification, and enrichment needed for journey logic.
- Channel Configuration & Deliverability
- Set up and maintain email/push/inapp channels, templates, and personalization tokens; apply deliverability best practices (headers, throttling, frequency caps, suppression lists).
- Testing, QA & Observability
- Establish robust preprod testing with sandboxes; validate events and payloads; configure monitoring, alerts, and dashboards; perform rootcause analysis on journey failures and message drops.
- Governance, Privacy & Compliance
- Implement consent gating, data usage labels, and audience policies; collaborate with privacy/security on GDPR/CCPA/DPDP adherence and PII handling.
- Performance & Optimization
- Optimize qualification rules, decisions, and channel throughput; run A/B tests, analyze lift, and iterate on targeting, cadence, and creative for continuous improvement.
- Collaboration & Enablement
- Document designs, create runbooks and playbooks; support marketers and product teams with training and best practices; contribute to standards for journey design and release management.
Your Profile
- Experience: 37 years in MarTech/CRM/Marketing Automation; 13+ years handson with Adobe Journey Optimizer or equivalent orchestration platforms.
- Mindset: Customercentric, datadriven, with a bias for automation, reliability, and measurable outcomes.
- Communication: Able to translate journey logic and data requirements into clear technical and business artifacts.
- Collaboration: Comfortable working with analytics, engineering, marketing ops, and privacy/compliance stakeholders.
Top 5 Technical Skills
- Adobe Journey Optimizer (AJO) Orchestration
- Building realtime and batch journeys, configuring events, decisions, audience rules, offer personalization, templates, and channel settings.
- AEP Integration & Identity (XDM/Profiles/Audiences)
- Strong grasp of XDM schemas, datasets, Identity Service, audience segmentation, and consent management as inputs to AJO.
- Channel Implementation (Email/Push/InApp)
- Experience with message design, personalization tokens, dynamic content, deliverability, suppression/frequency caps, and localization frameworks.
- Testing, Debugging & Observability
- Proficiency with sandbox validation, event tracing, logs, alerts, anomaly detection; ability to troubleshoot journey qualification, decisioning, and delivery issues.
- Data & API Integrations
- Familiarity with Edge events/Web SDK, serverside triggers, inbound/outbound APIs, and connecting AJO with downstream systems (e.g., CRM, loyalty, customer service).
NicetoHave (Plus)
- Adobe stack: Experience with AEP RTCDP, Adobe Target (decisioning/A4T), and Customer Journey Analytics (CJA).
- Data Engineering: JSON payload design, REST integrations, event streaming (Kafka/Kinesis), and consent platforms (OneTrust/TrustArc).
- Experimentation: A/B/n testing design, lift analysis, and prioritization frameworks.
- DevOps & Release Management: Git, environments, approvals, automated checks for journeys and templates.
- Certifications: Adobe Journey Optimizer or AEP certifications.
What you'll love about working here
- You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
- You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
- At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
