Journey Design & Orchestration
- Build and manage real-time, personalized customer journeys using Adobe Journey Optimizer, leveraging event triggers, decisioning rules, and audience segmentation.
Integration & Data Activation
- Integrate AJO with Adobe Experience Platform (AEP) and other marketing systems to activate customer data across channels like email, push, and in-app messaging.
Performance Monitoring & Optimization
- Monitor journey performance, analyze engagement metrics, and continuously optimize campaigns to enhance customer experience and drive business outcomes.
