Company Description PerformEdge Digital is a performance-driven digital marketing partner focused on helping ambitious businesses grow their brand and maximize ROI. The team delivers full-funnel strategies across performance marketing, SEO, content, social media, influencer and UGC marketing, and website design and development. PerformEdge works closely with small businesses and emerging brands across North India, including restaurants, salons, private clinics, immigration consultants, architects, and others. The company emphasizes data-backed decision-making, creativity, and innovation to build strong digital presence and measurable results. Joining PerformEdge means contributing to impactful campaigns that help brands scale faster in a competitive landscape.
Role Description As an AI Video Specialist at PerformEdge, you will be responsible for planning, producing, and editing video content optimized for digital platforms, using AI tools to streamline and enhance the production process. This full-time, on-site role in Karnal involves creating short and long-form videos for social media, ads, websites, and campaigns, including scripting support, storyboarding, and visual concept development. You will work closely with the marketing, design, and content teams to translate briefs into engaging video assets aligned with brand guidelines and campaign goals. Day-to-day tasks include recording and managing footage, applying AI-assisted editing workflows, adding motion graphics, optimizing videos for different channels and formats, and ensuring timely delivery. You will also stay updated on AI video trends and tools, testing new techniques to improve quality, speed, and performance.
Qualifications
- Strong skills in Video Production and Media Production, including planning shoots, managing equipment, and coordinating end-to-end production workflows.
- Hands-on expertise in Video Editing, including cutting, color correction, sound design, basic motion graphics, and adapting content for multiple platforms and aspect ratios.
- Experience with Photography and New Media, especially creating visual assets tailored for social media, web, and other digital channels.
- Comfort using AI-powered tools for video generation, editing, enhancement, captioning, and asset creation (e.g., text-to-video, AI overlays, automated editing).
- Proficiency with industry-standard editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and basic knowledge of graphic design tools (e.g., Photoshop, Illustrator, or Canva).
- Ability to interpret marketing briefs, understand target audiences, and create performance-oriented video content for ads, reels, and campaigns.
- Strong sense of visual storytelling, composition, and pacing, with attention to detail and quality.
- Effective communication and collaboration skills, with the ability to work on-site in Karnal and coordinate with cross-functional teams.
- Relevant coursework or a degree in Film, Media,
