Job Summary:
To build and manage how Synergy Marine Group, its services, expertise and thought leadership are discovered, understood and cited across AI-driven search and answer platforms including Google AI Overviews/AI Mode, ChatGPT, Gemini, Perplexity and other emerging platforms.
The role will combine strong organic-search fundamentals with emerging expertise in Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), LLM visibility and citation intelligence.
This is a specialist AI-search role and will not own paid media, campaign management, CRM, social media or routine digital-marketing execution.
Key Responsibilities:
- Establish and manage a structured framework for measuring Synergy's visibility, citations and competitive presence across major AI-search platforms.
- Develop and implement AEO/GEO strategies, including structured experimentation around content, page structure, entity signals, schema, source authority and AI-search prompts.
- Analyse which Synergy-owned and credible third-party sources are being used or cited by AI platforms, and identify opportunities to strengthen Synergy's citation footprint.
- Track genuine commercial and shipowner-intent discovery across priority areas such as ship management, technical management, crew management, offshore management, newbuilding, alternative fuels and decarbonisation.
- Benchmark Synergy's AI visibility against relevant global ship managers and identify content, authority and information gaps.
- Monitor how Synergy, its leadership, capabilities and services are represented across AI platforms, flagging inaccurate, outdated or incomplete information for appropriate action.
- Establish concise monthly reporting covering AI visibility, citation frequency, source diversity, competitor visibility, prompt-level movement, AI referral traffic where measurable, and recommended actions.
Candidate Preference:
- Approximately 5–7 years of relevant experience in search analytics, digital content optimisation or a related discipline, with recent hands-on exposure to AI search, AEO/GEO or generative discovery.
- The candidate should have strong working knowledge of Google Search Console and GA4, familiarity with tools such as Semrush/Ahrefs, and a sound understanding of how search engines and LLMs discover, interpret and cite online information.
- Strong analytical judgement and the ability to translate data into practical recommendations will be important.
- Experience in maritime, B2B services or another technically complex sector would be advantageous, but is not essential.
