Role Summary:
We are looking for an AI Search Optimization Specialist with expertise in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO. The role focuses on increasing brand visibility across AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Bing Copilot, and Google SGE.
Key Responsibilities:
- Develop and execute GEO strategies to improve AI citations and visibility in LLM-generated responses.
- Optimize content for AEO, including featured snippets, voice search, and AI-generated answers.
- Create AI-friendly content such as pillar pages, FAQs, and knowledge hubs.
- Implement schema markup and structured data for better machine readability.
- Conduct SEO audits, keyword research, competitor analysis, and technical SEO improvements.
- Monitor AI search trends, algorithm updates, and performance metrics.
- Collaborate with content, development, and marketing teams to enhance search visibility.
Required Skills & Qualifications:
- 2–3 years of experience in AEO, GEO, and SEO.
- Strong understanding of ChatGPT, Gemini, Perplexity, Bing Copilot, and Google SGE.
- Expertise in schema markup, structured data, technical SEO, and semantic search.
- Proficiency in GA4, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.
- Experience with AI content optimization, Knowledge Graphs, and E-E-A-T principles.
- Strong analytical, communication, and reporting skills.
Preferred Education:
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
Tools:
- ChatGPT, Gemini, Perplexity, Bing Copilot, GA4, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, Schema.org, JSON-LD, Looker Studio.
