AI-Native Growth Lead

Company Description & Culture Code

https://optima.ai/talent

The Audience

Optima serves the top 1% of Indians: digitally fluent but acquisition-illegible to incumbent wealth firms, who reach them through distributor networks and family relationships. PLG has been cracked in India for mass consumers (Zerodha) and for enterprise B2B (Razorpay). It has not been cracked for HNI India, especially at large ticket sizes, because the trust thresholds and decision cycles behave like neither. That's the playbook this role invents.

Role Description

We are recruiting an AI-Native Growth Lead to pioneer product-led growth in a traditionally sales-led industry (product-minded enough to design the motion + technical enough to build it themselves):

• Disrupt the traditional motion: replace distributor networks, RM rolodexes, and family connections, with novel paid, owned, earned, referral approaches, while owning efficient outcomes of the growth budget
• Treat the growth motion as a product: the funnel, the creative engine, the referral mechanics, and the activation experience all need prioritization, experimentation, and iteration
• Think in data, not just channels: take a raw dataset (MCA records, property registrations, ITR aggregates) → run combinations others don't → surface angles that unlock channels the category writes off (e.g., geo-concentration mapping → surgical physical advertising)
• Execute across the full stack: copy, creative, PR, landing pages, tooling, LLM pipelines, agentic workflows: plus keeping pace with whatever new platforms and models ship next quarter; if it needs doing, you do it or build the system that does

Who This Is For

• You have 4-7 years shipping growth end-to-end at premium-audience consumer or fintech companies
• You've been the person doing 3-4 of these disciplines at once and have outgrown titles that capture only one; your best work ships: the experiment that broke open a channel, the tool you built because no one else made it, the copy that converted against expectations
• You've already noticed that PLG hasn't been cracked for high-consideration premium audiences in India, and you want to be the person who cracks it
• Outcomes (driven by taste and agency) matter more than pedigree
• Or something untraditional that trumps all of the above

What This Isn't

• Not a CMO or VP Marketing: no team to manage on day one; the work is building, not directing
• Not a brand or content lead: both are surfaces, not the center
• Not a performance marketer: single-channel expertise won't scale this
• Not a siloed growth PM inside a product team: scope is the entire motion, not one funnel section
• Not a traditional finance or wealth industry marketer: the conventions you'd bring are the wrong ones

Compensation Highlights

• Top-of-market compensation (₹50L - ₹1Cr PA)
• Health insurance

Contact

Share an experiment you ran (full loop from identifying the angle to delivering outcomes) directly with us at [Confidential Information].