AI/ML Engineer - GEO (GB03 / GB04)

Roles & Responsibilities

• Design, develop, and deploy production-grade AI/ML and Generative AI solutions.
• Work on GEO, AEO, and SGE initiatives to improve visibility and discoverability across AI-driven search and generative interfaces.
• Optimize content, data, and digital experiences for AI-powered search, conversational queries, and LLM-based experiences.
• Develop solutions using LLMs, NLP, semantic search, embeddings, RAG, and vector databases.
• Analyze search intent, AI-generated responses, retrieval patterns, citations, and content discoverability to identify optimization opportunities.
• Build experiments and frameworks to measure the effectiveness of GEO/AEO strategies and AI search performance.
• Collaborate with Product, Engineering, Content, SEO, Marketing, and Business teams to translate business requirements into scalable AI solutions.
• Monitor model and solution performance and continuously improve accuracy, relevance, latency, and overall user experience.

Ideal Candidate

1Strong AI/ML Engineer profile with experience in GEO work

2Mandatory (Experience 1): Must have 1+ years of experience in rank modelling for GEO

3Mandatory (Experience 2): Must have 1+ year of experience in GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or SGE (Search Generative Experience), including optimizing for AI-driven search interfaces, conversational queries, and generative search experiences.

4Mandatory (Experience 3): Must have hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems

5Mandatory (Skills 1): Deep understanding of how modern search engines and AI-driven systems rank and generate responses, including semantic search and entity-based optimization

6Mandatory (Skills 2): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked

7Mandatory (Skills 3): Understanding of content structuring for AI consumption (schema, context building, knowledge representation)

8Mandatory (Education) - B.Tech or Dual degree (Btech and Mtech or Integrated Msc/MS) from Tier 1 Engineering Institutes (IITs, NITs, VIT, BITS, DTU, NSUT)

9Mandatory (Company) - Only Top product companies with high scale (Tier2 companies wont be considered)

10Mandatory (Note) - Output of Candidate's work on AI Engineering for GEO should also be mentioned in resume