Job Description:
We are looking for a knowledgeable and analytical Subject Matter Expert (SME) to review and validate market research and data analysis course content designed around the usage of the Perplexity AI platform.
The courses focus on demonstrating how AI can be used for market research, consumer insights, trend analysis, data interpretation, and strategic decision-making using Perplexity AI workflows and tools.
Key Responsibilities:
- Review and validate market research and analytics course content.
- Ensure conceptual and practical accuracy across topics.
- Evaluate AI-based research workflows and prompts used within Perplexity AI.
- Verify relevance and reliability of AI-generated research outputs and data insights.
- Suggest improvements to content quality, structure, and practical application.
- Ensure course content aligns with current market research and business intelligence practices.
- Review exercises, case studies, and examples for real-world relevance.
- Collaborate with content and instructional design teams for revisions and enhancements.
Required Skills & Qualifications:
- Strong expertise in: Market Research, Consumer Insights, Business Research & Analytics, Data Interpretation, Trend Analysis, Data Visualization & Reporting.
- Hands-on experience with Perplexity AI and AI-assisted research workflows.
- Understanding of AI prompting techniques for research and analytics use cases.
- Ability to validate AI-generated outputs and identify inaccuracies.
- Prior experience in content review, research analysis, or eLearning projects is preferred.
- Strong communication and analytical thinking skills.
- Experience with Excel, Google Sheets, Power BI, Tableau, or similar analytics tools is an added advantage.
Preferred Background:
- MBA / PG in Marketing, Business Analytics, Market Research, or related field preferred.
- Prior experience in EdTech, research consulting, or analytics training is a plus.
