Role Overview
Denave is looking for Growth Marketing Manager/ AI-led GTM Manager to build and optimize AI-led automated demand generation programs, AI-powered workflows, and lead nurturing campaigns.
Key Responsibilities
AI-Powered Demand Generation/ABM Strategy
- Build and execute AI-enabled ABM programs targeting strategic accounts.
- Own end-to-end lead generation strategy to drive qualified MQLs, SQLs and pipeline growth.
- Leverage AI tools to optimize audience targeting, segmentation, content personalization, and campaign performance.
- Create scalable inbound, outbound, ABM, and partner-led demand generation programs.
Marketing Automation & Workflow Orchestration
- Develop personalized account journeys based on industry, buying stage, and engagement behavior.
- Design and manage advanced automation workflows using n8n and other AI-powered platforms while creating automated email sequences and engagement journeys.
- Develop AI-powered lead nurturing journeys based on behavioral and intent signals.
- Automate lead routing, qualification, scoring, enrichment, and lifecycle management processes.
- Work closely with SDR and Sales teams to improve lead acceptance rates and opportunity conversion
Preferred Background
- MBA in Marketing preferred.
- Hands-on experience integrating LLMs (e.g., Claude / GPT) for use cases such as ICP mapping, account intelligence, and outreach generation.
- Experience with AI-driven marketing automation and workflow orchestration.
- Experience in B2B / SaaS / Tech marketing, especially in growth or demand generation roles.
- Strong understanding of lead generation, ABM, and funnel management (MQL → SQL → pipeline).
- Experience designing AI-driven multi-agent GTM workflows using tools like n8n, Zapier, or similar automation platforms..
- Ability to run email marketing, lead nurturing, and campaign workflows end-to-end.
- Working knowledge of AI tools in marketing for segmentation, personalization, and optimization.
