AI Lead Generation & Performance Marketing Analyst

Company Description Lentera Technologies Private Limited specializes in developing tailor-made software solutions for diverse industries. The company focuses on solving complex business challenges through customized, high-quality technology products. Lentera emphasizes continuous improvement and excellence in delivery to support clients growth and operational efficiency. A strong commitment to customer satisfaction and innovation drives its approach to product development and service.

Job Title: AI – Lead Generation & Performance Marketing Analyst

Location: Chennai

Experience: 4–7 Years

Work Mode: Full-time | On-site

About The Role

We are looking for a skilled and results-oriented AI – Lead Generation & Performance Marketing Analyst to join our marketing team. The ideal candidate should have hands-on experience in lead generation, performance marketing, SEM, and digital campaign management, along with the ability to use AI tools to improve marketing performance. The role will focus on generating quality leads, optimizing campaigns, and supporting business growth.

Key Responsibilities

• Plan, manage, and optimize SEM and paid marketing campaigns to achieve better lead generation and campaign performance.
• Use AI tools and automation to improve lead research, qualification, follow-up, and marketing efficiency.
• Monitor and analyze campaign performance and optimize keywords, ad copies, targeting, budgets, and landing pages.
• Manage and track leads using CRM platforms and marketing automation tools.
• Prepare campaign reports and provide regular updates on lead quality, campaign performance, and key metrics.
• Collaborate with internal teams to improve lead conversion and overall marketing effectiveness.

Qualification

• Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.
• 4–6 years of overall relevant experience in Lead Generation, Performance Marketing, or Digital Marketing.
• Minimum 2 years of hands-on experience in Lead Generation and Performance Marketing.
• Proven ability to generate at least 20 qualified leads through digital marketing and lead generation strategies.
• Strong hands-on knowledge of SEM, Google Ads, Meta Ads, and lead generation.
• Experience working with AI tools, CRM platforms, marketing automation, and Excel/Google Sheets.
• Strong analytical, communication, and problem-solving skills with a results-driven approach.

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