AI-Growth Marketing Lead

About Openhouse

Openhouse is a modern learning and community brand for children and families. Across our centres, we offer preschool, daycare and extracurricular programs designed to make learning more joyful, engaging and relevant. We are backed by Accel , Z47 (formerly Matrix) and GSV ventures.

We are now building a marketing team where AI is not an add-on — it is the default way of working.

To get a glimpse of Openhouse : https://www.instagram.com/openhouse.school

The Role

We are looking for an AI-Growth marketing Lead who is already using AI deeply in their day-to-day work.

This is not a role for someone who is simply curious about AI, has experimented with ChatGPT occasionally, or wants to learn AI marketing on the job. We want someone who has already used tools such as Claude, ChatGPT and other AI products to build and ship real marketing work — landing pages, creatives, SEO workflows, content systems, automations, or sales and marketing agents. You should already have examples of things you have built, automated or materially improved using AI.

This role will work directly with the founders of Openhouse, with significant ownership over how we build our next generation of growth and marketing systems.

What You'll Work On

1. Build AI-Powered Meta Growth Loops

You should already be familiar with using AI to increase the speed and quality of creative experimentation.

At Openhouse, you will:

• Generate and test large volumes of hooks, concepts, copy and creatives
• Build landing pages rapidly using AI-assisted tools
• Analyse winning and losing ads to identify patterns
• Turn campaign learnings into the next round of creative experiments
• Build repeatable workflows that dramatically increase experimentation velocity

The goal is to operate a continuous:

Create → Launch → Learn → Iterate

loop rather than running marketing campaigns in a traditional, episodic way.

2. Own SEO & AEO Growth

You should already understand how AI can be used to accelerate search growth.

You will:

• Use AI for keyword discovery, clustering and opportunity analysis
• Analyse competitors and identify content gaps
• Build hyperlocal SEO strategies
• Create and improve landing pages and blogs
• Use AI to refresh and optimise existing content
• Structure content for both Google search and AI answer engines
• Track rankings, traffic and inbound enquiries

Your success will be measured by whether this work produces real organic traffic and leads, not by how much content gets published.

3. Build AI Marketing & Sales Agents

We are especially interested in people who have already built agents, automations or AI workflows.

You will identify opportunities to build systems for areas such as:

• Lead qualification
• Lead follow-ups and nurturing
• Keyword and competitor monitoring
• Content research and briefs
• Creative analysis
• Landing-page generation
• Marketing reporting
• Sales enablement

You do not need to be a software engineer, but you should be comfortable building things yourself using AI, no-code tools, APIs or lightweight automation.

Who We're Looking For

Minimum requirement of 4 years (Mandatory) of full-time experience, ideally in a direct-to-consumer (D2C) startup environment.

Please do not apply if you have less than 4 years of work experience.

Beyond that, we care much more about what you have actually built than your job title.

The strongest candidates will already have experience with several of the following:

• Building websites or landing pages using AI
• Using AI to create or iterate marketing creatives
• Building workflows in Claude, ChatGPT or similar tools beyond basic prompting
• Using AI for SEO, keyword research or content production
• Creating automations or agents for marketing or sales
• Using tools such as n8n, Make, Zapier, Lovable, Replit, Cursor or similar products
• Building internal tools or workflows that save meaningful time
• Using AI to analyse marketing data or campaign performance
• Taking an AI-powered project from idea to something that was actually shipped

This role is probably not for you if:

• Your primary use of AI is asking ChatGPT to write copy
• You have taken AI courses but have not built anything yourself
• You are looking for your first opportunity to experiment with AI
• You prefer managing agencies rather than building and experimenting yourself
• You need detailed instructions before trying new tools
• Your experience has primarily been coordinating marketing rather than owning outcomes

The Interview Process

As part of the interview process, you will be asked to build an AI agent or AI-powered workflow.

This will be a practical assignment, not a theoretical discussion.

So if you do not already have hands-on experience building with AI, we would strongly recommend that you do not apply for this role.

During the interview, be prepared to show us examples of things you have already built — whether that is:

• An AI agent
• An automated workflow
• A landing page
• An SEO system
• A creative-generation workflow
• An internal marketing tool
• Or another AI-powered project that you personally shipped

We care far more about proof of building than familiarity with AI terminology.

What Success Looks Like

Within your first few months, we would expect you to materially increase:

• The number of Meta experiments Openhouse runs every week
• The speed at which new creatives and landing pages are produced
• Organic traffic from Google
• Openhouse's visibility across AI search and answer engines
• Inbound leads generated through search
• The number of repetitive marketing and sales tasks automated with AI

The broader goal is to build an AI growth engine for Openhouse, where a small team can experiment and execute at the speed of a much larger marketing organization.

Location

This role is based full-time in Bangalore.

Remote work is not available for this position.

Compensation

24LPA - 32LPA