Job Description

Creative Content, AI & Digital Marketing InternAbout Cult & Clay

Cult & Clay is a new-generation Indian brand rooted in philosophy, thoughtful design, craftsmanship, and a deep appreciation for natural materials and Indian creativity.

We are building a contemporary brand rooted in India but not restricted by it bringing together fashion, textiles, objects, craftsmanship, and storytelling through a modern and globally relevant lens.

Our approach is centred around timelessness rather than trends. We are interested in the stories behind materials, the hands behind craftsmanship, and creating a visual world that feels natural, thoughtful, aesthetic, and emotionally connected.

We are now looking for a highly creative and self-driven intern who is passionate about AI, digital marketing, content creation, fashion, aesthetics, and organic social media growth.

This is not simply a role where you will be given a list of posts to create. We are looking for someone who enjoys taking initiative, experimenting with ideas, and helping us build the digital presence of Cult & Clay from the ground up.

The Role

As a Creative Content, AI & Digital Marketing Intern, you will work closely with the founder to help shape how Cult & Clay appears and communicates across social media and digital platforms.

You should be comfortable moving between AI-generated content and real-world content using AI creatively while also understanding that the most compelling brands need authenticity, personality, and real visual storytelling.

Your goal will be to help create content that is aesthetically strong, natural-looking, engaging, and aligned with the philosophy of Cult & Clay, while actively contributing ideas that can improve our organic reach and build awareness among audiences in India and internationally.

ResponsibilitiesAI Content Creation & Creative Direction

Use AI image and content-generation tools to create high-quality visuals for social media, campaigns, and digital storytelling.
Create AI-generated imagery that looks natural, believable, aesthetically refined, and aligned with a real brand, rather than obviously artificial or overly polished.
Develop creative prompts and experiment with different AI platforms to achieve consistent and high-quality results.
Create visual concepts around fashion, fabrics, Indian craftsmanship, natural materials, objects, and the world of Cult & Clay.
Stay updated with new AI tools, content-generation platforms, and creative technologies.

Photography & Video Content

Be open and enthusiastic about shooting real images, videos, reels, and behind-the-scenes content when required.
Help capture authentic moments involving products, fabrics, craftsmanship, creative processes, and brand-building.
Assist in planning and creating short-form video content for Instagram and other platforms.
Understand how to combine AI-generated visuals with real photography and video in a way that feels cohesive and authentic.

Social Media & Organic Growth

Help manage and grow Cult & Clay's presence across platforms such as Instagram and LinkedIn.
Research content formats, trends, conversations, and creative ideas that can contribute to organic reach and audience growth.
Develop content ideas designed to encourage discovery, engagement, saves, shares, and meaningful audience interaction.
Think beyond simply posting content and actively contribute ideas to increase visibility and brand awareness.
Help identify opportunities for Cult & Clay to reach audiences outside India and gradually build a more international digital presence.

Digital Marketing & Content Strategy

Assist with developing content strategies aligned with the brand's long-term vision.
Research audiences, competitors, trends, keywords, and digital opportunities.
Understand how content can support brand awareness, website discovery, community building, and future sales.
Help organise content calendars, creative assets, ideas, and campaigns.
Track content performance and identify what is working and what can be improved.
Bring ideas for improving organic reach, discoverability, and overall digital exposure.

Brand Storytelling

Write captions, short-form content, product stories, blurbs, and narratives aligned with Cult & Clay's voice.
Help translate philosophical ideas into content that is interesting, understandable, and engaging.
Explore stories around Indian textiles, materials, craftsmanship, objects, and the people and processes behind them.
Ensure that the brand remains poetic and thoughtful without becoming vague or overly complicated.

Creative Collaboration

Work closely with the founder to bring ideas into execution.
Take initiative rather than waiting for every task to be assigned.
Bring fresh references, ideas, and experiments to the table.
Be willing to test, learn, improve, and adapt quickly.
Take increasing ownership of the brand's content and creative output as you become familiar with Cult & Clay.

Who We Are Looking For

We would love to work with someone who:

Is currently studying or has recently completed studies in Digital Marketing, AI, Communications, Media, Content Creation, Design, Marketing, or a related field.
Has a strong interest in AI and generative content creation.
Understands how to use AI creatively while making the final output look natural, believable, and aesthetically refined.
Has a strong visual sense and understands what makes content feel modern, authentic, and visually appealing.
Enjoys creativity and is constantly curious about new ideas, trends, tools, and visual inspiration.
Is comfortable with or willing to learn photography and videography for social media.
Is open to occasionally shooting real images and videos when required.
Understands social media beyond simply creating posts and is interested in how brands grow organically.
Has an interest in organic reach, audience growth, content strategy, and digital discoverability.
Is interested in building content that can reach audiences in India as well as internationally.
Can think independently and take ownership of projects.
Is organised, proactive, and comfortable working in a fast-moving startup environment.
Has strong communication and writing skills.

Preferred Skills

Experience with some of the following would be valuable:

AI image generation and creative AI tools
ChatGPT and AI-assisted content creation
Midjourney, Leonardo, Stable Diffusion, Flux, or similar platforms
Canva and Canva AI
Adobe Photoshop, Illustrator, Lightroom, or similar tools
CapCut or other video-editing software
Instagram and short-form content strategy
Basic photography and videography
Digital marketing and SEO
Content strategy and content management
Social media analytics and performance tracking
Writing for digital platforms

You do not need to know everything. Curiosity, creativity, initiative, and a willingness to learn are just as important.

What You Will Be Working Towards

We are looking for someone who can gradually become an important part of building Cult & Clay's digital presence.

Rather than simply completing assigned tasks, we would like you to think about questions such as:

How can we make Cult & Clay more discoverable
What content would people genuinely want to save and share
How can we make AI-generated content feel natural and believable
When should we use AI, and when should we create real content
How can we tell stories about Indian craftsmanship in a contemporary way
How can we reach audiences outside India organically
What can we do consistently to build awareness without relying entirely on paid advertising

We are looking for someone who enjoys thinking about these questions and experimenting with ways to find answers.

Internship Details

Role: Creative Content, AI & Digital Marketing Intern
Duration: 3 months
Type: Unpaid Internship
Location: Remote-friendly
Preference: Mumbai-based candidates are preferred for occasional in-person meetings, shoots, and creative collaborations.
Commitment: Candidates should be available for the duration of the internship and able to take ownership of assigned projects.

What You Will Gain

Hands-on experience building a fashion and lifestyle brand from an early stage.
Direct experience working with the founder and contributing to real creative and marketing decisions.
Experience using AI as part of a professional content and brand-building process.
Exposure to photography, video, social media, content strategy, and digital marketing.
The opportunity to build and experiment with organic growth strategies.
Experience creating content for an emerging brand with ambitions beyond the Indian market.
The opportunity to contribute ideas that genuinely influence the digital identity and future direction of Cult & Clay.

How to Apply

Please send us:

Your CV
Your portfolio or examples of content you have created, if available
Links to any relevant social media, creative work, or projects
A short note telling us why you are interested in Cult & Clay and this role
If possible, one example of an AI-generated image, reel, campaign idea, or piece of content that you feel demonstrates your creativity

Send your application to:

[Confidential Information]

We are looking forward to meeting someone curious, creative, independent, and excited about the future of AI, storytelling, and digital creativity.