Role: AI - Campaign Manager
Location: Chennai
About Metayb
Metayb is a digital transformation company on a mission to transform seamlessly by empowering organisations to navigate the vast landscape of the digital-first era. Within just two year of inception, we have grown into a close-knit family of
500+ employees, each possessing rich field expertise.
Metayb focuses on fostering seamless customer experiences, enhancing operational efficiency & deriving actionable insights. By harnessing the power of emerging technologies, Metayb aims to be the unparalleled choice for global customers, delivering strategic goals effectively within a digital-first ecosystem of value creation.
Our key areas of expertise lie in
Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding, Visualization, Finance, and Supply Chain Services. We strongly aspire to venture into IoT, AI/ML & Virtual Reality. Metayb endeavours to be best-in-class across digital solutions, infrastructure, and product engineering.
Our prestigious clientele includes
Tolaram, Kellogg Tolaram, Colgate Tolaram, Arla, Lucky Fibres, Dufil, Multipro, BHN, and many more.
If you are passionate about digital transformation, seek to work with cutting-edge technologies, and wish to be part of a dynamic team dedicated to excellence, Metayb is the place for you!
Role Overview
We are looking for an experienced
AI Campaign Manager to design and deliver AI-powered marketing campaigns that enhance brand value, drive business growth, and transform customer engagement. The role combines creative strategy, AI innovation, digital transformation, and business development to build award-worthy campaigns with measurable commercial impact.
Key Responsibilities
AI-Led Brand Innovation
- Develop AI-powered campaign concepts that strengthen brand equity and customer engagement.
- Leverage Generative AI, Agentic AI, Predictive AI, Computer Vision, Voice AI, AR/VR, Spatial Computing, and Conversational AI.
- Blend storytelling, technology, and business outcomes into impactful campaigns.
Creative Leadership
- Lead ideation workshops with clients and cross-functional teams.
- Convert business challenges into innovative creative campaigns.
- Promote human-centered design and AI-assisted creativity.
Digital Experience Strategy
- Design omnichannel customer journeys across web, mobile, social, commerce, and retail.
- Drive AI-first personalization to improve acquisition, engagement, and retention.
- Optimize campaigns using customer insights and analytics.
Business Growth
- Partner with sales teams on AI-led proposals and client pitches.
- Identify new AI-driven revenue opportunities.
- Develop reusable campaign frameworks and innovation accelerators.
Technology & Innovation
- Evaluate emerging AI technologies for marketing applications.
- Drive experimentation with AI agents, multimodal AI, synthetic media, and digital humans.
- Stay ahead of AI and digital marketing trends.
Required Qualifications
- Bachelor's degree in Marketing, Digital Media, Computer Science, Design, or related field.
- MBA/Master's preferred.
- 10+ years in digital marketing, creative strategy, innovation consulting, or advertising.
- 3+ years leading AI-enabled marketing initiatives.
- Experience with global brands across FMCG, Retail, Airlines, Banking, Telecom, or Consumer Technology.
Technical Expertise
Generative AI, AI Agents, Marketing Automation & CDPs, Adobe & Salesforce Marketing Cloud, Google Marketing Platform, Digital Advertising (Meta, Google, TikTok, LinkedIn), Predictive Analytics, Computer Vision & Multimodal AI, Prompt Engineering, AI Governance, and Cloud Platforms (AWS, Azure, GCP).
Key Performance Indicators (KPIs)
- Revenue from AI-led marketing initiatives
- Number of AI-powered campaigns launched
- Client acquisition and retention growth
- Campaign ROI and brand engagement
- Innovation assets and IP creation
- Industry awards and recognitions
- Client satisfaction and strategic account growth
- AI adoption across marketing programs
Why Top Talent Chooses Metayb
- Hybrid Work Culture – Built on trust, flexibility, and ownership.
- Leave Policy – Because sustained performance needs balance.
- Accelerated Career Growth – High performers grow faster.
- Real Ownership – Your work directly impacts business outcomes.
- Cutting-Edge Exposure – Work on AI/ML, IoT, and next-gen solutions.
- Onsite Opportunities – Exposure to international client environments and global delivery models.
- Holistic Employee Care – Medical insurance up to 5 Lakhs, reinforcing our belief that high
performance starts with strong well-being.
Disclaimer
The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate's performance during the interview process, relevant experience, and alignment with the organizational hierarchy.
