AGM Public Relations

Job Summary

We are looking for a dynamic and experienced AGM – Public Relations to lead and manage the organization's PR and corporate communications strategy. The role will be responsible for strengthening the company's brand reputation, managing media relations, driving strategic communication initiatives, and ensuring consistent brand positioning across internal and external stakeholders.

The ideal candidate should have strong experience in corporate communications, media management, reputation building, crisis communication, and PR strategy, preferably within the real estate or infrastructure industry.

Key Roles & Responsibilities

1. PR Strategy & Brand Positioning

- Develop and execute comprehensive PR strategies aligned with the company's marketing and business objectives.

- Strengthen the organisation's brand visibility and positioning in the real estate market.

- Drive corporate reputation management and ensure consistent brand messaging across all communication channels.

- Identify opportunities for thought leadership, industry recognition, and brand amplification.

2. Media Relations & Management

- Build and maintain strong relationships with leading print, digital, television, and business media.

- Manage media interactions, press conferences, interviews, and media briefings.

- Develop and distribute press releases, media statements, corporate announcements, and editorial content.

- Secure strategic media coverage for project launches, business milestones, leadership announcements, and corporate developments.

- Maintain a strong network of journalists, editors, publications, and media agencies.

3. Corporate Communications

- Oversee the development of corporate communication materials, including company profiles, leadership messages, newsletters, brochures, and presentations.

- Ensure consistency in the organisation's communication tone, messaging, and brand identity.

- Work closely with senior management to develop communication strategies for key business announcements.

- Drive leadership profiling and executive visibility through interviews, articles, and industry forums.

4. Real Estate PR & Project Communication

- Lead PR activities for residential, commercial, luxury, and mixed-use real estate developments.

- Develop communication strategies for project launches, brand campaigns, sales milestones, and key project developments.

- Generate positive media coverage around project positioning, market trends, architectural excellence, and sustainability initiatives.

- Coordinate with sales, marketing, project, and leadership teams to ensure timely and accurate communication.

- Build the company's reputation as a credible and trusted real estate developer.

5. Crisis & Reputation Management

- Develop and implement crisis communication strategies to manage sensitive situations and reputational risks.

- Handle media queries and ensure timely responses to sensitive or critical developments.

- Monitor media coverage and public sentiment, identifying potential reputational concerns.

- Work closely with leadership and legal teams to manage communication during challenging situations.

6. Agency & Stakeholder Management

- Manage external PR agencies, media partners, consultants, and communication vendors.

- Define agency deliverables, monitor performance, and ensure effective utilisation of PR budgets.

- Coordinate with internal marketing, branding, digital, sales, and business teams.

- Track PR campaign effectiveness through media coverage, reach, sentiment, and share of voice.

7. Industry Engagement & Thought Leadership

- Identify opportunities for participation in real estate conferences, industry events, award platforms, and leadership forums.

- Drive award submissions, industry recognitions, and corporate reputation-building initiatives.

- Develop thought leadership content around real estate trends, market developments, urban infrastructure, and industry insights.

Required Skills & Competencies

- Excellent verbal and written communication skills.

- Strong media networking and relationship management capabilities.

- Expertise in PR strategy, corporate communications, and brand reputation management.

- Strong understanding of the real estate and infrastructure industry.

- Experience in crisis communication and media handling.

- Strong leadership, stakeholder management, and negotiation skills.

- Ability to manage multiple projects, agencies, and deadlines.

- Strategic thinking with strong execution capabilities.

Educational Qualifications

- Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, or Corporate Communications.

- Relevant certifications in PR, media, or strategic communications will be an added advantage.

Preferred Candidate Profile

- 10–15 years of experience in Public Relations, Corporate Communications, or Brand Communications.

- Prior experience with a reputed real estate developer, infrastructure company, or large corporate organisation.

- Strong relationships with leading business publications, real estate journalists, and media houses.

- Experience in managing PR for large-scale real estate projects and corporate brands.

- Proven track record of independently managing PR strategies and external communication agencies.