Agency Sales Manager

Company Description Niva Bupa Health Insurance Company Limited is a publicly listed health insurer committed to giving every individual in India the confidence to access high-quality healthcare. Guided by its brand philosophy Zindagi Ko Claim Kar Le, the company focuses on enabling customers to live life with fewer constraints. As of March 31, 2026, Niva Bupa operates over 210 physical branches across India and collaborates with an extensive ecosystem of agents, brokers, and corporate partners. It currently covers more than 25 million lives and works with over 10,500 empanelled hospitals, supported by a consistent claim settlement ratio above 90% for the last five financial years. With an employee base of over 10,100 people and six consecutive Great Place to Work certifications, Niva Bupa offers a strong, collaborative environment for growth-oriented professionals.

Role Description The Agency Sales Manager role is a full-time, on-site position based in Ludhiana, responsible for driving health insurance business through the agency channel. In this role, the professional will recruit, train, and mentor agency partners and agents, enabling them to achieve individual and team sales targets while maintaining high service standards. Day-to-day activities include planning and executing sales strategies, monitoring performance metrics, conducting regular reviews, and supporting agents with product knowledge, sales tools, and customer engagement techniques. The role also involves building strong relationships with local market stakeholders, ensuring compliance with company policies and regulatory requirements, and collaborating with internal teams to resolve customer issues and enhance overall customer experience. The Agency Sales Manager is expected to create a performance-focused culture within the agency network and contribute to sustainable business growth in the region.

Qualifications

• Demonstrated experience in sales management, preferably within insurance or financial services, with a track record of meeting or exceeding targets.
• Strong skills in team leadership, agent recruitment, training, and performance coaching to build and manage a high-performing agency network.
• Excellent communication, negotiation, and relationship-building abilities to interact effectively with agents, customers, and internal stakeholders.
• Sound understanding of health insurance products, market dynamics, and regulatory guidelines, or willingness to quickly acquire this knowledge.
• Proficiency in basic business analytics, forecasting, and use of CRM or sales management tools to track and improve sales performance.
• Bachelor's degree in any discipline; a postgraduate qualification in business, finance, or marketing is an added advantage.
• Ability to work on-site in Ludhiana, travel locally for field visits, and adapt to a fast-paced, target-driven environment.
• Prior experience in agency/channel development or managing large teams in a similar domain will be considered beneficial.