The Agency Development Manager is responsible for fostering and maintaining relationships with partner agencies and driving their growth and success
The role involves working closely with agency partners, providing strategic guidance, support, and resources to help them achieve their business objectives
The Agency Development Manager also collaborates with internal teams to develop and execute effective strategies for partner engagement and development
Responsibilities:
Partner Relationship Management: Establish and maintain strong relationships with partner agencies, acting as their main point of contact
Understand partners goals, challenges, and needs to provide appropriate support and guidance
Conduct regular meetings, check-ins, and performance reviews with partners to assess their progress and address any concerns
Business Development: Identify growth opportunities within partner agencies and develop strategies to maximize their potential
Collaborate with partners to create joint business plans, set targets, and track progress
Support partners in generating new business, acquiring clients, and expanding their customer base
Training and Enablement: Assess partners skills and knowledge gaps and provide training and development opportunities
Conduct workshops, webinars, and training sessions to enhance partners understanding of products, services, and industry trends
Share best practices, resources, and tools to enable partners to effectively promote and sell products/services
Performance Monitoring and Analysis: Monitor partner performance against key metrics and goals
Analyze data and generate reports to assess partner performance and identify areas for improvement
Provide insights and recommendations based on data analysis to drive partner growth and optimize performance
Cross-Functional Collaboration: Collaborate with internal teams, such as Sales, Marketing, and Product Development, to align strategies and support partner initiatives
Coordinate with the Marketing team to develop co-marketing initiatives, campaigns, and materials for partner agencies
Work with the Sales team to create joint sales opportunities and support partner-led sales activities
Requirements: Bachelor's degree in Business, Marketing, or a related field (or equivalent work experience)
Proven experience in partner management, business development, or account management
Strong understanding of the agency landscape and the ability to navigate agency dynamics
Excellent interpersonal and communication skills to build and maintain effective relationships
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
Demonstrated ability to think strategically, identify opportunities, and develop actionable plans
Self-motivated, proactive, and able to work independently as well as in a team
Proficiency in using CRM systems, project management tools, and other relevant software
Willingness to travel as needed to meet with partners and attend industry events
Please note that this job description is a general outline and may vary depending on the specific requirements and expectations of the hiring organization
