Job Description
About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across the US, Europe and Asia Markets with teams of 575+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Role
Manager Technology
Work Location: Mumbai (Malad)Work Type: Full TimeAbout Role
We are seeking a Manager Technology who is not just a manager, but a hands-on technologist and architect. This role demands a leader who loves to code and will actively participate in the entire Software Development Life Cycle (SDLC)—from architecture and design to coding, testing, deployment, combining with strong people and architectural leadership, working closely with Product, Publisher Partnerships, Data, and Commercial teams.
You will lead the engineering efforts for our core platforms, specifically focusing on our Connected TV (CTV) expansion, programmatic bidding engines, SDK architecture and our emerging AI-driven creative solutions. You will be the technical backbone of the company, balancing high-level strategic leadership with deep-dive programming execution.
Roles & Responsibility
Think Future, Build Present
Architect Scalable Systems
Design and build robust, high-availability ad-serving architectures capable of handling billions of requests with millisecond latency.
CTV & Video Innovation: Lead the R&D for high-impact video advertising on Connected TV. You will own the technical roadmap for ORTB/VAST/VPAID integration, interactive CTV formats and SDKs for Various CTV OS like Roku, Tizen, WebOS, Android .
AI Strategy
Spearhead the integration of AI/ML to automate creative optimization, predict user engagement, and enhance targeting capabilities.
Think Technology (Hands-on)
Code, Develop & Architect : Architect solutions from scratch, Actively write production-quality code. You will not just review PRs but commit code for core modules, SDK updates, and critical bug fixes.
Protocol Implementation
Personally oversee and code critical components of the OpenRTB (ORTB) implementation and VAST parsers to ensure compliance with global IAB standards.
Full SDLC Ownership
Own the delivery pipeline. Ensure rigorous coding standards, automated testing, and seamless CI/CD processes are in place and followed.
Stack Mastery
Make critical technology choices. Maintain a deep, hands-on understanding of our backend (e.g. Golang/Python/PHP), frontend (JS/React for rich media), and cloud infrastructure(e.g. GCP/AWS).
Think Data & AI
Intelligent Algorithms
Design and implement algorithms for Real-Time Bidding (RTB) to optimize fill rates and yield for our publisher partners across Web, Mobile and CTV.
AI-Driven Creatives
Develop software that leverages Generative AI to assist our creative studio in producing immersive ad assets at scale.
Data Integrity
Oversee the data pipeline ensuring GDPR/CCPA compliance and privacy-first targeting methodologies.
Think Collaboration
Cross-Functional Bridge
Work closely with the Product, Sales, Operations, Design and Creative teams to translate business requirements into technical specifications.
Client Solutions
Occasionally interface with key clients or partners to understand technical integration challenges and provide custom solutions.
Think Leadership
Mentor & Scale: Hire, mentor, and retain top engineering talent. Foster a builder culture where every engineer, including yourself, is close to the code.
Operational Excellence
Manage the technology budget, optimize cloud costs, and ensure 99.9% system uptime.
Experience
Required Skills
8-10+ years of total software engineering experience, with at least 3+ years in a technical leadership role (Engineering Manager+).
AdTech Domain
Deep understanding of the AdTech ecosystem is mandatory (DSP, SSP, DMP, RTB OpenRTB protocols, VAST/VPAID, Header Bidding).
Technical Expertise
Expert Programmer
Proficiency in two or more core languages: Python, Golang, PHP or Node.js. You must be able to pass a live coding interview.
Video & CTV Mastery: Strong technical grasp of CTV ecosystems, VAST (Video Ad Serving Template), VPAID, and SIMID.
Programmatic Standards
In-depth knowledge of OpenRTB (ORTB) protocols (2.x and 3.0) and how to debug bid requests/responses.
SDK Development
Experience in building, maintaining, and documenting lightweight, high-performance Apps and SDKs (Roku OS/Tizen OS/WebOS/Android TV OS/ Apple tvOS CTV platforms).
Data
MySQL/PostgreSQL, MongoDB/Redis, BigQuery, BigTable.
AI/ML Exposure
Hands-on experience or strong familiarity with integrating AI models (TensorFlow, PyTorch, or OpenAI APIs) into software products, production workflows..
High-Scale Systems
Experience designing low-latency, high-throughput distributed systems (handling QPS in the thousands/millions).
Front-End Knowledge
Understanding of modern web technologies (HTML5, WebGL, Sensors
APIs) used in rich media ads.
Cloud & DevOps: Deep knowledge of AWS/GCP, Docker, Kubernetes, and CI/CD pipelines.
AI for SDLC
: Hands-on experience with vibe coding/spec-driven coding and high proficiency in utilizing AI tools to optimize the development lifecycle.
Leadership & Soft Skills
Player-Coach Mindset
Available to handle and debug critical production issues outside regular business hours when needed.
Strategic Vision
Ability to define a long-term tech vision while executing short-term sprints.
Communication
Excellent ability to explain complex technical concepts to non-technical stakeholders (CEO, Sales, Clients).
Education
B.Tech / M.Tech / B.E / M.E from a premium institute (IITs, NITs, IIITs, or other reputed engineering institutes preferred)
What We're Looking For
- Strong problem-solving and system-thinking skills
- Ability to balance hands-on coding with people and stakeholder management
- High ownership, accountability, and bias for action
- Excellent communication and collaboration skills
Qualifications
B.Tech / M.Tech / B.E / M.E from a premium institute (IITs, NITs, IIITs, or other reputed engineering institutes preferred)
What We're Looking For
- Strong problem-solving and system-thinking skills
- Ability to balance hands-on coding with people and s
Company Description
Affinity is a leading global AdTech company, empowering publishers to maximize revenue and enabling advertisers to reach their ideal audiences. Led by our in-house tech, product, and engineering teams, we unlock new market opportunities across the digital ecosystem—venturing beyond the walled gardens to deliver innovative, privacy-friendly ad solutions.
At Affinity, we are building technologies to help reshape the future of digital advertising. Affinity offers a broad array of AdTech solutions that cater to the new media across the US, UK, EU, India, Indonesia, and China: VEVE, SitePlug, mCanvas, Opinary, NucleusLinks, and Yield Solutions These innovative solutions fuel Affinity to drive value across the purchase funnel for the advertiser and publisher ecosystem.
Headquartered in Chicago, along with offices in New York, Los Angeles, Berlin, Delhi, and Mumbai, Affinity is privately held with almost 500 experts operating across the globe.
For more information, please visit www.affinity.com
