Company Description
Ezyschooling is a transformative platform connecting over 12,000 schools and more than 1,000,000 parents to simplify the school admission process. By offering a single, streamlined application form, free one-on-one counseling, and AI-powered recommendations, we empower parents to make well-informed decisions about their child's education. Our tools allow families to compare schools and explore the best options, ensuring an enjoyable and hassle-free experience. Committed to digitizing admissions for K-12 schools, we are revolutionizing how parents and schools connect, fostering a brighter educational future.
Overview:
The Affiliate & Influencer Marketing Manager will be responsible for developing,
implementing, and managing our affiliate and influencer programs to drive lead generation,
enrollments, and brand awareness for Ezyschooling. This role requires a strategic thinker
with strong relationship-building skills and a deep understanding of the EdTech landscape.
Key Responsibilities:
- Strategize, plan, and execute comprehensive affiliate and influencer marketing campaigns aligned with business objectives.
- Identify, recruit, and onboard new affiliates (educators, career coaches, comparison
- sites, communities) and influencers (subject-matter experts, academic content creators) relevant to the EdTech sector.
- Develop and maintain strong relationships with partners, providing them with necessary resources, tools, and ongoing support.
- Negotiate commission structures and compensation models for affiliates and influencers, ensuring alignment with performance goals.
- Create compelling content briefs and collaborate with influencers to ensure content
aligns with brand guidelines and educational philosophy.
- Monitor, analyze, and report on the performance of affiliate and influencer
campaigns, using data to optimize strategies and maximize ROI.
- Manage affiliate and influencer platforms, including tracking, reporting, and payment
processing.
- Ensure all marketing activities comply with relevant regulations.
- Stay updated on industry trends, competitor activities, and best practices in affiliate
and influencer marketing, particularly within the EdTech sector.
- Collaborate with internal teams (marketing, sales, product) to ensure integrated
campaign execution.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in affiliate marketing, influencer marketing, or a related performance marketing role.
- Proven track record of managing successful digital marketing campaigns, preferably in the EdTech or SaaS industry.
- Strong analytical skills with the ability to interpreta data and make data-driven decisions.
- Excellent communication, negotiation, and interpersonal skills.
- Familiarity with affiliate tracking software and influencer marketing platforms.
- Knowledge of SEO, content marketing, and social media best practices.
- Self-motivated, results-oriented, and able to work independently as well as in a team environment.
