About ADX Internet:
ADX Internet is a fast-growing global advertising and media buying company, purpose-built for the performance marketing era. We specialize in high-impact, results-driven campaigns across digital platforms, with deep expertise in web rev-share, mobile user acquisition, and app growth campaigns. Backed by a founding team that has built and scaled multiple successful ventures in advertising, we combine innovation, agility, and strong execution to drive measurable ROI for our partners.
Job Summary:
We're looking for a Mobile Affiliate Manager to scale user acquisition by recruiting high-quality publishers and optimizing performance campaigns (CPI, CPA, CPE). You'll own the end-to-end partner lifecyclefrom sourcing and onboarding to daily optimization, fraud control, and margin management.
Key KRAs:
- Publisher Acquisition & Onboarding: Source, vet, negotiate, and activate new mobile publishers
- across geos & verticals.
- Campaign Setup & Optimization: Configure offers (tracking, caps, targeting), run A/B tests, and
- drive lower eCPI / higher conversion rates.
- Revenue & Margin Management: Hit volume caps while maintaining target margins and ROAS
- goals.
- Quality & Fraud Control: Monitor CTIT anomalies, duplicate installs, device farms; enforce
- payouts/blocks.
- Analytics & Reporting: Maintain daily/weekly performance dashboards; share insights & next
- actions.
- Process & Compliance: Keep documentation, IOs, and policy compliance (store, GDPR/CCPA)
- tight.
Responsibilities:
- Build a strong pipeline of affiliates: incent, non-incent, SDK networks, DSPs, OEM inventory,
- offerwalls, social/influencer, web-to-app.
- Own negotiations (payouts, caps, exclusivities, test budgets, KPIs, fraud clauses).
- Set up offers on the tracking platform with correct macros & S2S postbacks; validate install/event
- fires.
- Create and manage black/whitelists, subID-level optimization, dayparting, geo/device/carrier
- targeting.
- Monitor funnel metrics (clickinstall, installevent, D1/D7 retention/ROAS, ARPU, LTV signals).
- Escalate and resolve discrepancies, hold traffic when needed, and manage payout adjustments.
- Coordinate with Finance for invoicing, reconciliations, and timely publisher payments.
What We're Looking For:
- Experience: 26 years in mobile performance/affiliate role managing CPI/CPA/CPE at a network,
- agency, or advertiser.
- Tools (hands-on):
Trackers/Networks: Affise, Everflow, TUNE/HasOffers, Trackier, Offer18 (or similar)
MMPs: AppsFlyer, Adjust, Branch, Singular, Kochava
Fraud/QA: 24Metrics, Forensiq, FraudScore, internal anomaly checks
KPIs & Targets:
- New active publishers onboarded per month
- Daily cap attainment & fill rate by geo
- eCPI / eCPA vs target; gross & net margin %
- Event rate (installkey event), D1/D7 retention or ROAS where applicable
- Fraud rate (invalid/blocked %) and time-to-resolution
- Revenue growth and partner retention
Nice to Have
- Experience in high-scale verticals (gaming, fintech, e-com, utility, travel).
- Knowledge of SKAdNetwork postbacks and privacy sandbox changes.
- Existing publisher connections.
