Job Description

Role Title: SEO & AEO / AI Search Specialist

Experience: 1–3 Years

Location: Noida, Uttar Pradesh

Employment Type: Full-time

Department: Digital Marketing / Growth Marketing

About the Role

We are seeking an enthusiastic and future-focused Answer Engine Optimization (AEO) Specialist with 1 to 3 years of hands-on experience to join our growth team in Noida.In this role, you will bridge traditional SEO and next-generation AI search optimization. You will ensure our web properties rank not only on traditional search engines (Google/Bing) but are also actively discovered, trusted, and cited by generative AI answer engines such as Google AI Overviews, Perplexity, ChatGPT Search, and Copilot.Key Responsibilities:-

1. AEO & AI Search Optimization:- Audit and optimize web content to win direct citations, summaries, and featured placements across AI engines (Google AI Overviews, Perplexity, ChatGPT Search, Claude).

Structure content modularly using an answer-first framework (concise TL;DR summaries, definition boxes, clean bullet points, and data tables) to facilitate easy extraction by AI bots.
Research conversational, multi-turn prompts and long-tail question-based queries to align site content with actual AI conversational patterns.
Monitor brand sentiment and entity references across public forums and platforms frequently crawled by LLMs (Reddit, Quora, industry directories, and review aggregators).

2. Technical SEO & Schema Architecture:- Implement, validate, and troubleshoot advanced structured data (JSON-LD), including FAQPage, Article, HowTo, Organization, Product, and SameAs entity tags.

Ensure clean crawlability and indexing for search bots as well as AI crawlers (e.g., GPTBot, PerplexityBot, Google-Extended).
Maintain overall technical site health: Core Web Vitals, site speed, internal linking architecture, XML sitemaps, and canonical management.
3. Content Collaboration & On-Page ExecutionPartner closely with content writers and copywriters to produce authoritative, E-E-A-T-driven (Experience, Expertise, Authoritativeness, Trustworthiness) content briefs.
Perform semantic keyword clustering and search-intent mapping rather than basic keyword-density stuffing.
Conduct regular content gap analysis against competitor digital footprints and AI citations.

4. Tracking, Benchmarking & Reporting:- Track traditional performance metrics (impressions, clicks, organic sessions, keyword rankings) using Google Search Console, GA4, and Ahrefs/SEMrush.

Track and document AI engine citations, brand visibility, and share of voice (SOV) in conversational search.
Deliver bi-weekly/monthly reporting with actionable insights and next-step experiments.

Candidate Profile & Requirements

Must-Haves:

Experience: 1–3 years of proven, hands-on experience in Search Engine Optimization (SEO) with exposure to or deep enthusiasm for AEO/GEO concepts.

Technical Skills:

Proficient with Google Search Console, Google Analytics (GA4), and tools like SEMrush, Ahrefs, or Screaming Frog.

Working understanding of JSON-LD / Schema markup and the ability to test schemas via Google's Rich Results Test tool.

Solid grasp of on-page optimization, HTML tags, crawl budgets, and Core Web Vitals.

Analytical & Content Mindset: Strong understanding of search intent, semantic search, and user journey mapping.

Communication: Clear written and verbal communication skills to articulate optimization ideas across content and tech teams.