AEM Principal Developer

Job Description :

• 10+ years of Software Development experience required

• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
• Strong web front-end development experience, including up-to-date SCSS/Typescript/JavaScript skills.
• 2+ years of hands-on experience with Adobe Target, including experience with personalization strategies, test design, and optimization.
• Strong knowledge of audience segmentation, customer journeys, personalization strategies, test optimization and real-time targeting.
• Strong knowledge of Analytics - reporting, custom metrics, analysis workspace, and integrations.
• Experience with Marketo (lead scoring, forms, campaigns) and Salesforce CRM (data synchronization and campaign integration).
• Familiarity with Adobe Sensei and Firefly for intelligent personalization and creative automation.
• Proficiency in Java, JavaScript, HTML/CSS, JSON, and modern front-end frameworks.
• Experience with Adobe I/O Runtime, Events, APIs, and Adobe Launch.
• Strong understanding of digital marketing KPIs, testing methodologies, and agile workflows.
• Understanding of AEM workflows, Sling mapping, multi-site management, and translation framework.
• Ability to integrate with HTML/JS/CSS built by front-end developers.
• Adobe certifications in Target, AEM, Analytics, CJA or Marketo would be a plus.
• Familiarity with Adobe Customer Journey Analytics (CJA) and Real-Time CDP
• Experience working in agile teams using Jira, Git, and CI/CD pipelines.
• Experience working with Adobe I/O, Adobe Launch, Customer Journey Analytics, and PowerBI.
• Proficient in agile methodologies, Jira, Git, and CI/CD pipeline tools.
• Strong web front-end development experience, including up-to-date CSS/JavaScript skills.
• Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).
• Experience with Adobe Experience Manager (AEM) 6.1 or above.
• Knowledge of Apache Sling, HTL, JCR, and OSGI.
• Familiarity with Spring MVC, J2EE, Hibernate, and Maven.
• Experience collaborating with various stakeholders.
• Understanding of Agile development methodologies.
• Ability to integrate with HTML/JS/CSS built by front-end developer

• Design and develop components, templates, dialogs, and workflows using Adobe Experience Manager (AEM) architecture (Sling, CRX, OSGI, JCR).
• Design and implement page structures, layouts, and content strategies aligned with business and UX goals.
• Design, Develop and deploy advanced personalization and testing strategies using Adobe Target (A/B, XT, Auto-Target, Recommendations).
• Build and maintain AEM components and templates to support Target campaigns and dynamic content delivery.
• Integrate Adobe Target with AEM Sites, Marketo, Adobe Customer Journey Analytics and Salesforce CRM to power connected experiences.
• Design and manage audiences and segments using first-party and third-party data across Adobe Experience Cloud.
• Collaborate with marketing and analytics teams to define KPIs, monitor performance, and derive insights and evaluate campaign performance using Adobe Launch & Customer Journey Analytics.
• Use Adobe I/O to build and manage custom integrations and extend Adobe Experience Cloud capabilities
• Implement and manage tags via Adobe Launch or GTM or other TMS for data collection and campaign deployment.
• Troubleshoot and optimize campaign performance, data integration, and platform configurations
• Troubleshoot and resolve integration, personalization, or reporting issues in collaboration with relevant stakeholders.
• Stay updated on Adobe's evolving capabilities (Firefly, Sensei GenAI, AIO) to innovate and enhance user experiences.
• Configure and set up AEM workflows, Sling mapping, multi-site management, and translation framework.
• Provide architectural solutions for page layout and organization.
• Author personalized dynamic content and implement A/B and/or multi-variant testing.
• Collaborate with project leadership to execute implementations and provide technical guidance.
• Develop reusable code and libraries for future use.
• Translate user and business needs into functional front-end code.
• Monitor and manage the execution of test cases, including reporting.
• Design, develop, and implement data-driven software solutions.

• Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).
• Experience with front-end technologies such as CSS, JavaScript, HTML, iOS, and Android.
• Strong problem-solving abilities and a portfolio showcasing previous web development projects.
• Familiarity with web content management systems and eCommerce platforms
• Good to know React & .Net web development platform.

• Strong interpersonal, oral, and written communication and collaboration skills with all levels of management
• Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines,
• Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability.
• Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency.
• Exemplifies our customer-focused, action-oriented, results-driven culture.
• Forward looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions.
• Ability to act with discretion and maintain complete confidentiality.
• Dedicated to the firm's values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor.