Growth Marketing & Advertising Manager
Location: Safina Plaza, Infantry Road, Bengaluru
Employment Type: Full-Time
Location : On-Site
About Us
Safina Plaza is one of Bengaluru's most established lifestyle and commercial destinations, bringing together retail, exhibitions, events, hospitality, coworking, creator spaces, wellness, and community experiences under one roof.
Our ecosystem includes:
• Safina Plaza – Retail, exhibitions, pop-ups, events, and commercial experiences
• Yutori Spaces – Coworking, managed offices, event venues, creator studios, and corporate experiences
• Safina Banquets – Premium banquet and rooftop event venues for weddings, celebrations, and corporate gatherings
• Shibui Salon – Premium beauty, grooming, hair, skin, and nail services
• Juliana's Bistro – Contemporary all-day dining, bakery, coffee, and hospitality destination
We are seeking a highly creative, analytical, and growth-focused marketing professional to lead advertising, brand communication, lead generation, and customer acquisition initiatives across all business verticals.
Position Overview
The Growth Marketing & Advertising Manager will own the planning, execution, and optimization of integrated marketing campaigns designed to increase:
- Coworking memberships and office occupancy
- Event and banquet bookings
- Salon appointments and service revenue
- Restaurant footfall and reservations
- Exhibition and retail participation
- Overall brand visibility and customer engagement
This role combines digital marketing, performance advertising, content strategy, brand management, partnership marketing, and event promotion.
Key Responsibilities
Growth & Revenue Marketing
- Develop and execute marketing strategies that directly contribute to revenue growth across all brands.
- Build lead generation funnels for coworking, managed offices, events, weddings, corporate bookings, salon services, and hospitality offerings.
- Drive occupancy growth for Yutori's coworking and managed office solutions.
- Increase inquiries and bookings for Safina Banquets and event venues.
- Support customer acquisition and retention initiatives for Shibui Salon and Juliana's Bistro.
- Promote exhibitions, pop-ups, retail activations, and seasonal events hosted at Safina Plaza.
Performance Advertising
- Plan and manage advertising budgets across Meta, Google, LinkedIn, YouTube, and emerging platforms.
- Create audience segmentation and retargeting strategies.
- Launch and optimize lead-generation campaigns.
- Improve campaign performance through A/B testing and conversion optimization.
- Monitor CPL, CAC, ROAS, and conversion metrics.
Content & Brand Communications
- Develop integrated content calendars across all brands.
- Coordinate photoshoots, videos, creator collaborations, and promotional campaigns.
- Create compelling messaging tailored to different customer segments.
- Ensure consistent brand identity and communication standards.
- Manage website content updates and campaign landing pages.
Social Media & Community Building
- Grow audience engagement across Instagram, LinkedIn, Facebook, YouTube, and emerging channels.
- Develop influencer and creator partnerships.
- Build community-focused campaigns that increase awareness and footfall.
- Promote customer stories, events, brand experiences, and testimonials.
Events & Partnerships Marketing
- Promote corporate events, experiential activations, weddings, private celebrations, and public events.
- Develop partnerships with event planners, corporates, wedding planners, creators, startups, media houses, and local communities.
- Identify sponsorship and collaboration opportunities.
Analytics & Reporting
- Track marketing KPIs and campaign performance.
- Create weekly and monthly performance reports.
- Analyze customer behavior, acquisition channels, and marketing ROI.
- Provide data-driven recommendations to improve growth and efficiency.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 3–7 years of experience in growth marketing, advertising, digital marketing, or brand management.
- Hands-on experience with:
- Google Ads
- Meta Ads Manager
- LinkedIn Advertising
- Google Analytics
- CRM and marketing automation tools
Preferred
- Experience in coworking, hospitality, events, real estate, retail, lifestyle, F&B, or consumer brands.
- Experience managing multiple brands simultaneously.
- Strong copywriting and storytelling skills.
- Experience working with agencies, photographers, videographers, and influencers.
- Basic design skills using Canva or Adobe Creative Suite.
Key Performance Indicators (KPIs)
Yutori Spaces
- Qualified leads generated
- Occupancy rate growth
- Corporate inquiry volume
- Event venue bookings
Safina Banquets
- Wedding and event bookings
- Lead-to-booking conversion rate
- Revenue generated
Shibui Salon
- Appointment bookings
- Customer acquisition cost
- Repeat customer rate
Juliana's Bistro
- Footfall growth
- Table reservations
- Campaign-driven revenue
Safina Plaza
- Exhibition bookings
- Retail inquiries
- Event participation
- Social media engagement
- Brand awareness growth
Success Profile
The ideal candidate is a commercially driven marketer who understands how to convert advertising spend into measurable business outcomes. They are equally comfortable planning a brand campaign, running Meta ads, negotiating influencer partnerships, promoting events, analyzing performance dashboards, and driving revenue growth across multiple business verticals.
Compensation
- Competitive salary
- Career growth opportunities
- Exposure to multiple high-growth lifestyle, hospitality, and commercial brands
