Advertising Specialist

The Opportunity

About the job

Description

You will be a key player for the digital marketing activities ( Primarily PPC ) across a portfolio of clients, driving activities on Social Media and Google Ads platforms, building traffic to D2C or Amazon. You will be supporting the Advertising Team, reporting directly to the Head of Advertising.

• Own & implement the digital marketing strategy, being in charge of optimisation and targets reach
• Support the Head of Advertising in building processes and devising and implementing Digital Marketing strategies for various clients.

We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our partners. We are looking for a highly motivated individual to join our talented, diverse & international marketing team to help scale our growing Advertising support program for our SMB (Small-medium business).

You play a key role in the Ads consulting team, growing the business by being the customer expert, developing audience and optimising recommendations. You need to posses strong analytical ability and will have to develop deep expertise in Amazon's products and proprietary metrics to build winning campaigns and optimisise performance to derive insights and meet our clients needs.

Key job responsibilities

• Good communication skills
• Be an expert on Amazon Ads solutions and adapt recommendations based on advertiser needs
• In-depth data analysis to develop actionable insights and recommendations for campaigns
• Serve as POC for clients and act as an enabler to their sales & marketing initiatives
• Identify opportunities to improve Amazon product design based on customer feedback, competitive analysis, and competitor feature gap.
• Create Strategies and Roadmaps for the Brand growth
• SEO for campaign management
• Bid optimisatiom
• Need to run promotions and deals on festive dates, regularly optimised to ensure maximum profits.

Basic Qualifications

• Expertise in Excel
• Expertise in analysing data and best practices to assess performance drivers
• 4+ years of digital advertising (PPC) and client facing roles experience
• Digital marketing strategy experience 2+ years
• Knowledge on the tool Pacvue

Required experience :

• Minimum experience of 4+ years with any Agency working on Amazon and other platforms

Bonus criteria

• Ads experience on Walmart /Bol.com