Advertising Copywriter

Role : Ads & Creative Copywriter

Location: Kolkata

Work Mode: Work From Office

Industry: Digital Marketing / Advertising Agency

We are looking for a Ads & Creative Copywriter who understands advertising, creative thinking and performance marketing. You should be able to turn audience insights and campaign objectives into sharp, engaging and conversion focused copy.

Key Responsibilities:

• Conceptualise high converting ad ideas, hooks, headlines and creative angles

• write sharp, impactful and minimalist copy for Meta Ads, Google Ads, static creatives and video campaigns

• Conduct competitor and audience research to identify trends, insights and new messaging opportunities

• Develop multiple copy variations for creative testing and performance campaigns

• Collaborate with designers, video editors and performance marketers to build effective ad creatives

• Adapt communication across multiple clients and industries including Healthcare, Sports, Real Estate, Education, Lifestyle, SaaS and more

What We're Looking For:

• 3-4 years of relevant experience in a Digital Marketing, Advertising, Creative or Performance Marketing Agency is mandatory

• Strong understanding of advertising and performance focused creative copy

• Experience working across multiple client accounts and different brand voices

• Ability to think beyond writing and understand how copy, visuals and performance work together

• Strong research skills with the ability to turn competitor insights and audience behaviour into creative angles

• Excellent English communication with a sharp, concise and creative writing style

• Relevant advertising/campaign portfolio is required, showcasing ad copies, hooks, creative concepts, video scripts or campaign work

• Candidates with experience in Meta Ads, Google Ads and performance marketing campaigns will be preferred.