Ads Specialist

Fresher

Early Applicant

Job Description

Overview

Location: Amanora Park Town, Pune.

Job Role & Responsibility

Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.
Conduct thorough audience research to target the right demographics and psychographics for each campaign.
Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.
Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.
Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.
Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.
Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.
Stay updated on the latest digital advertising trends, tools, and platform updates.

Qualifications

Bachelor's degree in Marketing, Business, or a related field (preferred).
Proven experience as a Digital Ad Specialist or similar role.
Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Strong understanding of SEO, PPC, programmatic advertising, and audience targeting.
Excellent analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting software.
Experience with A/B testing and performance optimization techniques.
Excellent communication and project management skills.

Recruiter

Shreya Thomas

[Confidential Information]

80871 77792