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Job Description
Ads Script Writer – Marketing Team
Experience: 1+ Year Location: Remote Working Days: Monday–Saturday
About the Role
We are looking for an Ads Script Writer who can write engaging, conversion-focused scripts and also
understand why an ad performs well or poorly.
Responsibilities
• Write creative scripts for Meta Ads, Google Ads, Reels, UGC videos and other marketing
campaigns.
• Create strong hooks, concepts, storytelling and CTAs.
• Analyze ad performance on Meta, Google and other platforms and identify what is working.
• Use performance insights to create better scripts and new creative angles.
• Research competitors and trending ad formats.
• Work closely with the Performance Marketing and Video Editing teams.
• Continuously test and improve ad creatives based on results.
Requirements
• 1+ year experience in ad script writing, copywriting, content or performance marketing.
• Excellent writing and storytelling skills.
• Strong creative and analytical thinking.
• Ability to understand ad performance and convert insights into new creative ideas.
• Good understanding of digital advertising.
• Hindi, English or any other language writing skills are welcome.
• Experience with Meta/Google Ads is a plus.
Important
Why did this ad work → What can we improve → What should we test next
This is a creative + analytical role, not just a content-writing job.

