Job Description

What You Bring In

4 + Years of experience working with Performance Marketing/Advertising and Programmatic Advertising Technologies (DSPs, SSPs, DMPs, Deal IDs, RTB etc)
Understanding and Experience working with 3rd Party Tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc
and able to analyze data, troubleshoot issues with tracking parameters
In-depth knowledge of ad-server, ad networks and the online advertising industry
Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points
Experience in setting up campaigns and managing the campaign performance independently
Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-servers
Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics
Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations
Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc)