Ads Manager (Meta & Google)

We are looking for a performance-driven Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of lead generation, audience targeting, funnels, and conversion tracking, with a focus on delivering measurable business results.

Key Responsibilities

• Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
• Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
• Conduct audience research, create custom & lookalike audiences
• Optimize ads to improve CPL, CTR, ROAS, and lead quality
• Perform A/B testing on creatives, copies, audiences, and placements
• Monitor daily ad spend and scale winning campaigns
• Set up and manage Meta Pixel, Conversion API, Google Tag Manager
• Coordinate with design/content teams for ad creatives
• Analyze performance and share weekly/monthly reports with insights
• Stay updated with ad platform policies and algorithm changes

Required Skills & Qualifications

• Proven experience managing Meta Ads & Google Ads
• Strong understanding of lead generation funnels
• Experience with conversion tracking & analytics
• Ability to analyze data and take action
• Basic understanding of creatives, hooks, and ad copy
• Good communication and reporting skills
• Detail-oriented with a performance mindset