We are looking for a performance-driven Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of lead generation, audience targeting, funnels, and conversion tracking, with a focus on delivering measurable business results.
Key Responsibilities
- Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
- Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
- Conduct audience research, create custom & lookalike audiences
- Optimize ads to improve CPL, CTR, ROAS, and lead quality
- Perform A/B testing on creatives, copies, audiences, and placements
- Monitor daily ad spend and scale winning campaigns
- Set up and manage Meta Pixel, Conversion API, Google Tag Manager
- Coordinate with design/content teams for ad creatives
- Analyze performance and share weekly/monthly reports with insights
- Stay updated with ad platform policies and algorithm changes
Required Skills & Qualifications
- Proven experience managing Meta Ads & Google Ads
- Strong understanding of lead generation funnels
- Experience with conversion tracking & analytics
- Ability to analyze data and take action
- Basic understanding of creatives, hooks, and ad copy
- Good communication and reporting skills
- Detail-oriented with a performance mindset
