Ads Copywriter

Location: On-site , Lajpat Nagar , New Delhi

Salary : 28-32k (Depends on interview)

Experience: 12 years

Employment Type: Full-time

Working Days : Monday - Friday (10am - 7pm)

Company Overview

We at Socio Labs are a dedicated workaholic group who love the digital world. We craft fresh digital makeovers for your business. We work in cohesion, enjoying the entire journey from brainstorming sessions to the final outcome. Our passionate team works as per client needs and demands. Our amalgamation of creativity and technology will restyle your websites, social media, ranking in search engine research and bring you quality leads for efficient conversions. Use custom-tailored ideas and marketing parcels will help you climb the ladder of success in the digital space.

Job Summary

We are looking for a creative and performance-driven Ads Copywriter who can craft compelling, conversion-focused ad copies across digital platforms. The ideal candidate understands audience psychology, brand tone, and platform-specific best practices to drive engagement, clicks, and conversions.

Key Responsibilities

• Write high-converting ad copies for Meta (Facebook & Instagram), Google Ads, LinkedIn, and other digital platforms
• Create multiple copy variations (headlines, primary text, CTAs) for A/B testing
• Collaborate with designers and performance marketers to align copy with creatives and campaign goals
• Adapt brand voice while tailoring messaging for different target audiences and platforms
• Optimize copies based on performance metrics such as CTR, CPC, and conversions
• Research competitors, trends, and audience pain points to improve ad messaging
• Ensure compliance with platform advertising policies and brand guidelines

Required Skills & Qualifications

• 1- 2 years of Proven experience in writing ad copies for digital marketing campaigns
• Strong command of English with excellent writing, editing, and proofreading skills
• Understanding of marketing funnels, user intent, and conversion-focused writing
• Ability to write short, impactful, and persuasive copy
• Familiarity with A/B testing and performance optimization
• Basic understanding of digital marketing metrics

Preferred Qualifications

• Experience working with performance marketing or growth teams
• Knowledge of Ad copy writing and landing page copywriting
• Experience in specific industries such as D2C, SaaS, EdTech, or B2B
• Portfolio or examples of successful ad campaigns

Nice to Have

• Experience with D2C, SaaS, or service-based brands
• Portfolio of ad copies or campaigns .

What We Offer

• Opportunity to work on high-impact campaigns
• Creative freedom with data-driven learning
• Collaborative and growth-oriented work environment
• Competitive compensation based on experience