Adoption Manager Content & Channel

Summary
The Adoption Manager is responsible for driving hands-on adoption of Guided Buying across priority Layer-4 taxonomy sub-categories and rollout markets. The role converts category strategy into practical buying journeys, activates super-user networks, coordinates targeted enablement, and uses adoption data to improve user behavior and channel conversion. Success in this role means users are guided to the right buying channels because the experience is clear, relevant, and easier than off-channel alternatives.

Job Responsibilities:

• Adoption planning: Develop sub-category adoption plans with category managers, defining the target buying channel, user groups, buying scenarios, adoption risks, and intervention plan for each wave.
• Buying journey design: Map how users buy today and define the future-state buying journey across catalogues, contract-linked purchase orders, preferred suppliers, tactical sourcing, or other approved routes.
• Super-user activation: Identify, engage, and manage super users by market, location, or user group establish feedback loops and ensure user issues are captured, prioritised, and resolved.
• Enablement and communications: Partner with Change & Enablement and Experience teams to deliver targeted walkthroughs, Q&A, quick reference material, and nudges that address specific buying behaviours.
• Data-led intervention: Monitor adoption signals including Guided Buying usage, channel utilisation, free-text buying, off-channel activity, catalogue usage, contract operationalisation, and recurring user issues.
• Issue resolution: Work with C&C Operations, Local Procurement, category owners, supplier enablement, and BAU teams to resolve root causes such as content gaps, channel design issues, supplier readiness, data quality, or unclear ownership.
• Governance and reporting: Maintain the adoption tracker, manage actions and risks, provide progress updates to the Adoption Lead, and escalate decisions or blockers that put adoption targets at risk.

• P2P/S2P and procurement-channel adoption: Approximately seven or more years in procurement or transformation, including direct work with guided buying, catalogues, contract-linked buying, or preferred-supplier routes to drive measurable change in adoption.
• Hands-on adoption delivery: Owned adoption plans, user segmentation, buying journeys, interventions, super-user networks, and issue resolution&mdashnot only communications or training.
• Data-led problem solving: Used channel-utilisation, free-text, off-channel, catalogue, contract, or user-issue data to diagnose causes and prioritise action to drive adoption metrics.
• Influence across functions and markets: Secured delivery from category, procurement operations, suppliers, technology, change, and local-market teams without direct authority.
• Transformation delivery and ambiguity: Delivered in a complex rollout, managed dependencies and risks, and converted unclear requirements into an actionable plan with governance.

• SAP Ariba ecosystem exposure: Practical exposure to SAP Ariba Guided Buying, SLP, Supplier Business Network, or a comparable procurement platform.
• BAU transition and repeatability: Built a playbook, governance cadence, exit criteria, and named ownership to sustain adoption after rollout.

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