Experience - 3–8 Years
Location - Bangalore (Hybrid) / Noida / Delhi NCR
Job Summary
We are looking for an experienced Adobe Journey Optimizer (AJO) professional to design, build, and optimize customer journeys across channels. The ideal candidate will have strong hands-on experience with AJO, Adobe Experience Platform (AEP), and campaign orchestration, enabling personalized and data-driven customer experiences.
Key Responsibilities
- Design, configure, and implement cross-channel customer journeys using Adobe Journey Optimizer
- Build and manage email and SMS within AJO
- Create and manage real-time and batch journeys leveraging events, segments, and profiles
- Work with Adobe Experience Platform (AEP) for data ingestion, schemas, datasets, and identities
- Configure decisioning, offers, and personalization logic
- Collaborate with business, marketing, and analytics teams to translate requirements into technical solutions
- Ensure best practices for journey governance, performance, and scalability
- Troubleshoot journey execution issues and optimize delivery and engagement
- Support UAT, deployment, and production releases
- Create technical documentation and provide KT to stakeholders
Required Skills & Qualifications
- 3–8 years of experience in MarTech / Campaign Management tools
- Strong hands-on experience with Adobe Journey Optimizer (AJO)
- Solid understanding of Adobe Experience Platform (AEP):
- Schemas, XDM
- Datasets & Dataflows
- Identity Service & Profile
- Experience with event-based and segment-based journeys
- Knowledge of real-time personalization and decisioning
- Hands-on with email and push channel configuration
- Understanding of REST APIs, JSON, and data integrations
- Good knowledge of customer lifecycle management and omnichannel marketing
Good to Have
- Experience with Adobe Campaign (Classic/Standard)
- Exposure to Adobe Analytics
- Knowledge of offer decisioning and content templates
- Adobe certifications (AJO / AEP)
- Experience working in Agile/Scrum teams
Soft Skills
- Strong communication and stakeholder management skills
- Ability to work independently and handle multiple priorities
- Analytical mindset with attention to detail
