Adobe Journey Optimizer

We are looking for an experienced Adobe Journey Optimizer (AJO) Specialist to lead the design, build, and optimization of real-time customer journeys and omni-channel campaigns. This is a hands-on role at the heart of our marketing technology capability, sitting within the Campaign Operations team in Coimbatore.

You will work alongside CRM, data, and marketing teams to deliver personalized, event-driven experiences across email, push, SMS, and in-app channels — at scale, with speed, and with measurable business impact.

Journey Design, Build & Execution

•Build, and manage end-to-end customer journeys in Adobe Journey Optimizer, covering event-triggered, audience-based, and scheduled flows.

•Configure entry conditions, decision logic, wait steps, and exit criteria to ensure journeys are coherent, efficient, and brand-compliant.

•Translate campaign briefs into technical journey configurations with clear documentation and version control.

•Own cross-channel orchestration across email, push notifications, SMS, and in-app messaging.

Personalization & Audience Segmentation

•Implement rules-based and AI-driven personalization using AJO Decision Management and offer libraries.

•Build and manage audience segments via Adobe Experience Platform (AEP) using real-time profile data and behavioral signals.

•Leverage identity resolution and unified profiles to ensure consistent, relevant messaging across touchpoints.

Campaign Operations & Quality Assurance

•Manage the end-to-end campaign lifecycle — from requirements gathering and QA through to launch, monitoring, and post-campaign analysis.

•Design and execute A/B and multivariate tests to continuously improve messaging effectiveness.

•Proactively troubleshoot journey failures, delivery issues, and data discrepancies; define root-cause fixes and preventive controls.

•Maintain a campaign calendar, approval workflows, and audit trails in line with governance standards.

Performance Analysis & Optimization

•Define, track, and report on campaign KPIs including open rates, click-through, conversion, and revenue attribution.

•Conduct regular journey performance reviews and translate findings into iterative improvements.

•Provide post-campaign readouts and strategic recommendations to marketing and leadership teams.

Cross-Functional Collaboration

•Partner with CRM, data engineering, and creative teams to align on audience strategy, content requirements, and technical dependencies.

•Work with the analytics team to ensure campaign data flows correctly into reporting and attribution models.

•Contribute to MarTech capability planning and help evaluate new AJO features and Adobe release updates.

Technical Skills

Proficiency Expected

Adobe Journey Optimizer (AJO)

Expert – 3+ years hands-on journey builds

Adobe Experience Platform (AEP)

Advanced – segmentation, profiles, datasets

Event-Driven Architecture

Advanced – triggers, webhooks, real-time events

Cross-Channel Campaign Execution

Advanced – email, push, SMS, in-app

Personalization & Decision Management

Proficient – offer decisions, rules

A/B Testing & Experimentation

Proficient – hypothesis design & analysis

Journey & Campaign Analytics

Strong – KPI tracking, performance reporting

Stakeholder Management

Strong written & verbal communication

Nice to Have

•Experience with Adobe Analytics, CJA, or RT-CDP.

•Familiarity with HTML/CSS for email template customization.

•Understanding of SFTP/API-based data integrations.

•Adobe certifications in Journey Optimizer or Experience Platform.

•Lead real-time journey orchestration on a modern, enterprise-grade Adobe stack.

•Drive measurable business outcomes across the full customer lifecycle.

•Work in a collaborative MarTech team with access to the latest Adobe innovations.

•Competitive compensation, professional development budget, and flexible working.