Adobe Customer Journey Analytics

We are looking for a results-driven Adobe Customer Journey Analytics (CJA) Specialist to join our growing data and analytics team in Coimbatore. In this role, you will own the full analytics lifecycle — from platform architecture and data modelling through to insight delivery — enabling marketing and business teams to make confident, data-led decisions.

You will partner closely with marketing, product, and technology stakeholders to translate complex cross-channel customer behaviours into clear, actionable intelligence. If you thrive at the intersection of data engineering, analytics, and business storytelling, this is your opportunity to make a significant impact.

Data Modelling & Platform Architecture

•Design and maintain robust schemas, datasets, and data views within Adobe Experience Platform (AEP) to support scalable, high-quality analytics.

•Build, configure, and manage CJA connections and data pipelines, ensuring seamless ingestion from multiple data sources.

•Define calculated metrics, derived dimensions, and custom attribution models aligned to business goals.

•Strong understanding of customer lifecycle and journey mapping techniques

•Lead data architecture reviews and recommend improvements to platform configuration for performance and reliability.

Analytics, Reporting & Insight Generation

•Design and publish self-service dashboards and reports in CJA Analysis Workspace, tailored to specific business KPIs and stakeholder audiences.

•Conduct deep-dive analysis of cross-channel customer journeys to identify friction points, drop-offs, and conversion opportunities.

•Analyse customer behaviour across multiple channels (web, mobile, CRM, offline touchpoints)

•Translate analytical findings into prioritised, actionable recommendations with clear business impact.

•Establish regular reporting cadences and executive-level insight briefs.

Data Governance & Quality Assurance

•Define and enforce data quality standards, validation rules, and documentation practices across all analytics assets.

•Implement monitoring frameworks to proactively detect data anomalies and schema drift.

•Maintain a data dictionary and ensure consistent taxonomy across teams and platforms.

Stakeholder Collaboration & Enablement

•Engage directly with marketing, product, and operations teams to gather analytics requirements and translate them into technical solutions.

•Present findings and strategic recommendations in a concise, decision-ready format to senior stakeholders.

•Coach and upskill business users on CJA self-service capabilities to drive adoption and data literacy.

Technical Skills

Proficiency Expected

Adobe Customer Journey Analytics (CJA)

Expert – 3+ years hands-on

Adobe Experience Platform (AEP)

Advanced – data ingestion & schema design

XDM Schema Design & Identity Resolution

Advanced

SQL & Data Analysis

Advanced – complex queries, aggregations

Data Modeling & Attribution

Proficient – multi-touch models

Dashboard & Visualization Design

Proficient – Analysis Workspace

Stakeholder Communication

Strong written & verbal

Data Governance Practices

Familiar – GDPR/PDPA awareness a plus

Nice to Have

•Experience with Adobe Analytics and migration to CJA.

•Familiarity with Python or R for advanced statistical analysis.

•Familiarity with CRM systems.

•Exposure to Real-Time Customer Data Platform (RT-CDP) or Adobe Target.

•Adobe certifications in Experience Platform or Analytics.

•Work with a modern Adobe Experience Cloud stack at enterprise scale.

•Influence data strategy and analytics maturity across the organization.

•Collaborative, cross-functional team with a strong learning culture.

•Competitive compensation, flexible working, and clear career progression.