Adobe Campaign Developer

Key Responsibilities:

• Key Responsibilities
• Develop configure and maintain campaigns and workflows using Adobe Campaign and IBM Campaign to support digital marketing initiatives
• Build and manage audience segmentation targeting logic and campaign rules aligned to business requirements
• Implement and optimize end to end digital campaign execution ensuring accuracy timeliness and consistency across runs
• Collaborate with stakeholders to gather requirements translate them into technical designs and deliver reliable campaign solutions
• Perform testing troubleshooting and production support for campaign deployments resolving issues and preventing recurrence
• Monitor campaign outputs and platform performance ensuring data quality deliverability readiness and operational stability
• Maintain documentation for workflows configurations and operational runbooks to support repeatable delivery and audits
• Contribute to continuous improvement by identifying automation opportunities and optimizing existing campaign processes

Technical Requirements:

• Primary skills Technology Digital Marketing Adobe Campaign

Additional Responsibilities:

• K n o w l e d g e o f d e s i g n p r i n c i p l e s a n d f u n d a m e n t a l s o f a r c h i t e c t u r e
• U n d e r s t a n d i n g o f p e r f o r m a n c e e n g i n e e r i n g
• K n o w l e d g e o f q u a l i t y p r o c e s s e s a n d e s t i m a t i o n t e c h n i q u e s
• B a s i c u n d e r s t a n d i n g o f p r o j e c t d o m a i n
• A b i l i t y t o t r a n s l a t e f u n c t i o n a l n o n f u n c t i o n a l r e q u i r e m e n t s t o s y s t e m s r e q u i r e m e n t s
• A b i l i t y t o d e s i g n a n d c o d e c o m p l e x p r o g r a m s
• A b i l i t y t o w r i t e t e s t c a s e s a n d s c e n a r i o s b a s e d o n t h e s p e c i f i c a t i o n s
• G o o d u n d e r s t a n d i n g o f S D L C a n d a g i l e m e t h o d o l o g i e s
• A w a r e n e s s o f l a t e s t t e c h n o l o g i e s a n d t r e n d s
• L o g i c a l t h i n k i n g a n d p r o b l e m s o l v i n g s k i l l s a l o n g w i t h a n a b i l i t y t o c o l l a b o r a t e

Preferred Skills: