Job Description

Key Responsibilities:

Develop, configure, and maintain campaigns and workflows using Adobe Campaign and IBM Campaign to support digital marketing initiatives.
Build and manage audience segmentation, targeting logic, and campaign rules aligned to business requirements.
Implement and optimize end-to-end digital campaign execution, ensuring accuracy, timeliness, and consistency across runs.
Collaborate with stakeholders to gather requirements, translate them into technical designs, and deliver reliable campaign solutions.
Perform testing, troubleshooting, and production support for campaign deployments, resolving issues and preventing recurrence.
Monitor campaign outputs and platform performance, ensuring data quality, deliverability readiness, and operational stability.
Maintain documentation for workflows, configurations, and operational runbooks to support repeatable delivery and audits.
Contribute to continuous improvement by identifying automation opportunities and optimizing existing campaign processes.
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