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Adobe Analytics Specialist

4-6 Years
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Job Description

Key Responsibilities:

  • Implement and maintain Adobe Analytics tagging using Adobe Launch or DTM (Dynamic Tag Manager).
  • Design and develop customized reports, dashboards, and data visualizations to track website and campaign performance.
  • Analyze user behavior and conversion metrics to provide actionable insights for marketing and product teams.
  • Collaborate with developers, marketers, and stakeholders to define tracking requirements and ensure data accuracy.
  • Perform data validation and troubleshoot data discrepancies.
  • Manage and optimize Adobe Analytics workspace, segments, calculated metrics, and report suites.
  • Support A/B testing and personalization initiatives through data analysis.
  • Stay updated on Adobe Analytics best practices, new features, and industry trends.
  • Provide training and documentation for end-users on Adobe Analytics tools and reports.

Qualifications and Requirements:

  • Bachelor's degree in Marketing, Data Analytics, Computer Science, or related field.
  • 3+ years of experience working with Adobe Analytics in a digital marketing environment.
  • Strong knowledge of Adobe Analytics implementation, report creation, and workspace analysis.
  • Experience with tag management systems like Adobe Launch or DTM.
  • Proficient in SQL and basic scripting languages (JavaScript) for data manipulation and customization.
  • Understanding of web technologies (HTML, CSS, JavaScript) and digital marketing concepts.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to translate complex data into clear, actionable insights.

Desirable Skills and Certifications:

  • Adobe Certified Expert – Adobe Analytics or related certifications.
  • Experience with other Adobe Experience Cloud products (Target, Audience Manager).
  • Familiarity with Google Analytics and other digital analytics platforms.
  • Knowledge of statistical analysis and data visualization tools (Tableau, Power BI).
  • Experience working in Agile marketing or cross-functional teams.

More Info

Job Type:
Employment Type:
Open to candidates from:
Indian

About Company

Teamware Solutions, a business division of Quantum Leap Consulting Private Limited, offers cutting edge industry solutions for deriving business value for our clients' staffing initiatives. Offering deep domain expertise in Banking, Financial Services and Insurance, Oil and Gas, Infrastructure, Manufacturing, Retail, Telecom and Healthcare industries, Teamware leads its service in offering skills augmentation and professional consulting services.

Job ID: 121755273

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