Adobe Analytics Reporting & Implementation Specialist

Job Title: Adobe Analytics Reporting & Implementation Specialist (34 Years Experience)

Experience: 34 years

About the Role

We're seeking an experienced Adobe Analytics Specialist with exceptional reporting and analysis skills and a solid foundation in implementation and data governance. This role is ideal for someone who can bridge the gap between data and business - transforming raw analytics into actionable insights and delivering impactful stories through Adobe Analytics, Customer Journey Analytics (CJA).

Key Responsibilities

Design and build advanced reports, dashboards, and visualizations in Adobe Analytics and CJA to monitor KPIs, customer journeys, and campaign performance.

Translate business questions into measurable metrics and actionable insights that drive optimization and decision-making.

Deliver deep-dive analysis and storytelling using digital behavioral data to uncover patterns, trends, and opportunities.

Manage Adobe Analytics implementation through Adobe Tags (Launch), ensuring accurate tracking, variable mapping, and robust data collection.

Conduct data validation and QA to maintain integrity and trustworthiness of reporting data.

Work with AEP and CJA to integrate data sources, build unified datasets, and enable cross-channel insights.

Create and maintain documentation including solution design references (SDRs), tracking plans, and reporting frameworks.

Partner with business, marketing, and technology teams to align analytics with strategic objectives.

Required Skills & Qualifications

34 years of professional experience in digital analytics with a focus on Adobe Analytics reporting and implementation.

Expert-level knowledge of Analysis Workspace, ability to build and automate insightful dashboards and reports.

Strong understanding of segmentation, calculated metrics, attribution, and breakdown analysis.

Hands-on experience with tag management tools (Adobe Tags/Launch or similar) for custom tracking.

Familiarity with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) for advanced reporting and data stitching.

Solid foundation in JavaScript, debugging tools (Adobe Experience Cloud Debugger, Charles Proxy), and web analytics data layers.

Excellent analytical thinking, storytelling skills, and business acumen.

Strong communication and presentation abilities to explain complex data clearly to non-technical stakeholders.

Preferred Qualifications

Adobe certification in Analytics Business Practitioner or similar role.

Experience with personalization (Adobe Target) or customer data management (AEP/AJO).

Working knowledge of SQL, Excel, or data visualization tools (Power BI, Tableau) for supplementary analysis.

Exposure to Agile and sprint-based project delivery