Adobe analytics Developer

TCS Hiring for Adobe Analytics Developer Role!

TCS presents an excellent opportunity for Adobe Analytics Developer Role!!

Job Title: Adobe analytics Developer

Work Location: Chennai

Experience Range: 6+ yrs

Mode of Interview : Virtual

Walk-in Location : Chennai & Hyderabad

Adobe Analytics Analyst

Job Summary

We are seeking an experienced Adobe Analytics Analyst with a strong blend of technical and analytical expertise. The role will support end-to-end digital analytics implementation, including KPI definition, tagging strategy, validation, reporting, and dashboard development. The successful candidate will collaborate with cross-functional teams to ensure accurate digital data collection and actionable business insights.

Key Responsibilities

• Lead digital analytics implementation projects from requirements gathering through reporting and analysis.
• Work with stakeholders to understand business goals, KPIs, and measurement requirements.
• Translate business objectives into scalable tagging and measurement strategies.
• Drive analytics and third-party tagging discussions with Product, Marketing, Analytics, Agency, Compliance, and Technology teams.
• Validate and troubleshoot implementations using browser developer tools, debugger extensions, and analytics validation techniques.
• Maintain tagging documentation, implementation standards, and governance processes.
• Develop dashboards and reports in Adobe Analytics Workspace.
• Monitor data quality and ensure accurate tracking across digital properties.
• Support audit readiness and compliance requirements related to digital data collection.
• Educate and mentor stakeholders on Adobe Analytics capabilities, tagging standards, and best practices.
• Manage project activities and track deliverables through Jira.

Required Skills & Experience

• Bachelor's degree in Computer Science, Information Technology, Marketing Analytics, Business Management, or a related field.
• 5+ years of hands-on experience with Adobe Analytics.
• Strong experience with Adobe Analytics Workspace and reporting.
• Expertise in digital analytics implementation and tagging strategies.
• Experience with Tag Management Systems such as Tealium, Adobe Launch, Google Tag Manager (GTM), or similar platforms.
• Ability to read and understand JavaScript for troubleshooting tagging implementations.
• Experience using debugging and validation tools for analytics and marketing tags.
• Strong documentation and stakeholder management skills.
• Experience with Jira, Confluence, Microsoft Teams, Excel, and PowerPoint.
• Good understanding of digital marketing channels, campaign measurement, and attribution methodologies.

Preferred Skills

• Experience with Adobe Experience Platform (AEP) solutions.
• Working knowledge of SQL and Business Intelligence tools.
• Experience managing third-party marketing tags and digital media measurement solutions.
• Agency-side analytics or tagging implementation experience.

Desired Competencies

• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and stakeholders effectively.
• Problem-solving mindset with a focus on continuous improvement.
• Passion for analytics, digital measurement, and emerging industry trends.

Ability to work collaboratively across business and technical teams.