Job Description
Work as an Adobe Analytics Implementation and Reporting specialist and utilize your skills and experience in Implementing End-to-End Solutions Adobe Analytics Solutions for Clients.
Use of Adobe Launch to deploy measurement strategies and creating effective reporting dashboards in AA workspace which provide meaningful insights to customer.
Knowledge of other Tag management solutions - Tealium, Ensighten, Google Tag Manager is an added advantage.
Manage the implementation and maintenance of tools, e.g. Adobe Analytics (a k a Site Catalyst or Omniture), Google Analytics, Adobe Launch, and Adobe Target.
Perform Adobe Analytics, Launch and Target Admin level activities # Report suites setup, Data configuration and collection setup, Data warehouse and data feeds setup.
Create SDR and BRD references - implementation plan, design data layer and estimates for new and existing clients in the territory you will cover.
Understand the underlying implementation principles needed for proper customer journey data in Adobe Analytics.
Able to create segments, calculated metrics for business requirements which could minimize the additional analytics triggers.
Audit the existing Analytics strategy and fine tune implementation as needed.
Coordinate with stakeholders and write clear requirements for implementation.
Contribute to delivering flawless implementation and reporting for Adobe Analytics projects on time and on budget.
Contribute in making Digital Marketing Analytics strategy, including web site strategy and utilization of Digital Analytics Tool like Adobe Analytics.
Gather, document, and help form guide client business requirements, key performance indicators and other functional and or technical requirements.
Act as key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams when required.
Support client s developers and third parties throughout the implementation process for smooth and collaborative execution.
Mobile app Analytics tagging implementation and tracking experience with App measurement Solution like Kochava, Appsflyer, adjust etc#.
Familiar with Web Debugging Proxy and Troubleshooting Solutions for Mobile App analytics testing
Worked on Mobile App reporting setup in Adobe Analytics, including Lifecycle components, Location Tracking, and Background Hit reporting.
Domain knowledge of various industries such as Banking, Retail, ecommerce etc.
Understanding or knowledge on Data regulations & consent-based marketing like GDPR, CCPA.
Design and develop reports by using tableau Power BI or Excel dashboards is an added advantage.
Collect, organize, and analyze large data sets and use BI methodologies to transfer and visulize.
