Adobe Analytics_AccelerED Professional

• Configure and manage Adobe Analytics report suites, ensuring accurate tracking and measurement of digital data.

• Implement and maintain processing rules, VISTA rules, and custom variables (eVars, Props, Events) for analytics tracking.

• Develop and execute segmentation, filters, calculated metrics, and attribution models for business insights.

• Handle implementation and tag management using Adobe Launch and JavaScript-based data layer structures.

• Perform mobile and app analytics to evaluate user behavior across digital platforms.

• Conduct in-depth data analysis, report interpretation, and dashboard creation for business stakeholders.

• Analyze customer journey, marketing channels, cohort behavior, and retention trends.

• Integrate Adobe Experience Cloud with APIs, data feeds, Workspace, and data warehouse systems.

• Create actionable insights aligned with business KPIs and support data-driven decision-making.

• Collaborate with stakeholders to build dashboards and storytelling reports for business communication.

• Work with Adobe Target and Firebase Analytics for enhanced digital analytics capabilities.

• Ensure high-quality data governance, accuracy, and consistency across analytics platforms.