School Location: VIBGYOR High, Bengaluru - Hennur
Role: School Development Officer [School Sales Lead / Admissions Manager]
Female candidates who are immediate joiners, based in Bangalore, with prior experience working in schools will be given preference.
Primary Purpose: To be the overall in charge of the School Development Cell And serve as a fulcrum between the organization and the parent(s) (existing and potential) thereby ensuring excellent parent service and satisfaction.
Key Accountabilities/Activities:
Primary Responsibilities:
Parent Relationship Management
- To ensure that each parent is a delighted parent and all their requests, concerns, and complaints are handled in a timely and
- Effectively maintain and develop the parent-organization relationship by ensuring the appropriate solutions to all parent inquiries across mediums i.e. in-person, over the phone, email, company website, etc.
- Oversee the resolution of all the parent queries which are outside the purview of the RE cell and be a point of escalation/support where necessary.
- Ensure all complaints are registered in CS Tracker and oversee the resolution of complaints for meeting TAT.
- Periodically review the past parent queries repository/CRM and innovate to develop nifty solutions towards prompt resolutions.
- Reach out to the parents (over the phone) post query resolution to seek feedback and improvise, thereby creating a parent delight and positive brand image.
- Ensure the front desk /relationship desk is manned at all points in time during operational hours to make sure that no parent is left unattended.
- Manage the set up of the lobby area accentuating the organization brand; placement of posters/standees etc. with assistance from the admin department.
- Be cognizant of the latest achievements of the organization/center and cascade it as a part of parent interactions/sales conversations.
- Efficiently guide the parent on school systems and processes and ensure that the repository of updated information is available at all points in time
- Keep track of all organization advertising manuals/brochures/admission kits and ensure effective information flow.
- Adroitly handle irate parents and ensure that each parent interface ends at parent delight as far as possible
- Efficiently make use of all aids available i.e. Hand-outs, Audio visual support to educate the parents on the USPs of the organization, and child education pedagogy followed.
- Adroitly be ready and facilitate the information of all elements about a child's life cycle in the school as well as post-school activities, summer camps, etc.
Sales and Marketing:
- Be actively involved in the complete sales cycle; lead the RE team to meet its sales and revenue goals.
- Carry out Experiential Marketing to all walk-ins i.e..... School Tour, Discovery Room, etc., and Parent Engagements
- Effectively speaking about the social media presence of the school and the efforts taken to ensure the child gets necessary recognition across relevant media.
- Devise plans to achieve sales goals and create strategies to meet the annual center targets.
- Adroitly oversee the entire sales process and interject; where necessary for all potential parents from first interface to closure, thus positively augmenting the conversions from inquiry to admissions.
- Create power points on the organization's growth, values, and strengths and use them at the time of any marketing / promotional activities, under the supervision of Centre Head
- Carry Out Promotional Events and Activations in Schools RWA, Parenting Seminar, Hand Bills Distribution, Selfie, Any other initiative.
- Be updated on the upcoming seminars/ promotional events and nominate as an organization's representative
- Be abreast of the competitive school offerings and prevalent market practices
- Introduce and work on Pre-School and Corporate Tie-Ups and support the teams by providing leads and helping in faster closures.
- Initiate and participate in Marketing Initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities, etc.
Administrative Responsibilities
- Manage admission registration manually and on ERP as per the Process guidelines and generate MIS.
- Keep track of all the parent grievance handlings resolute at the Centre
- Work closely with the Vertex Marketing Team for any updates/ intimations.
- Collation and timely reporting of the Parent Enquiry and Follow up trackers basis the internally agreed turnaround time.
- Scrutinize and maintain records for all admission forms and documents
- Ensure seamless execution of all Leave Certification Requests i.e. Verification of LC request forms, Request Generation, Intra department liaisoning, etc.
- Ensuring that each LC is personally attended to and tried in the best possible manner to retain. ZERO LC should be the focus (except transfers)
- Be an active participant in School events like; VIVA, Coffee Meet, etc.
Secondary Responsibilities:
People Management and Up-skilling:
- Be an effective planner and organize the day to ensure all opportunities are maximized.
- Effectively manage the RE cell team; coach, inspire and provide actionable and constructive feedback, provide on-the-job training to improve team performance.
- Train the RE cell team on the new USPs being introduced in the organization.
- Motivate and inspire the teams to perform better.
Business Acumen Enhancement:
- Be updated on past sales trends and records and consistently upgrade one's understanding.
- Keep aware of the latest news in the education industry and make use of wherever found necessary for team knowledge enhancement.
- Have a detailed understanding of school manual wrt to staff, children, etc.
- Participate in training workshops on Sales and Marketing and keep updated on the latest trends.
Work Relations:
Internal:
- Reporting to the Principal for all administrative issues and Sales and Service Head for functional reporting
- Interfacing with Vertex Academics Management (Principal and Coordinators)
- Interfacing with Finance, Technology, and HR for any people or any other operational issue/s
External:
- Interface with potential and existing parents
- Interface with external vendors towards any marketing initiative execution
Qualification:
- Graduate/Postgraduate in any discipline preferably in Business Administration or Marketing
Span of Control:
- Relationship Executive, Counsellors
Experience: 4-6yrs with prior work experience in Education and Marketing space.
Expected Competencies:
- Strong people manager
- Strong conviction skills
- Ability to manage multiple tasks/processes.
- Ability to prioritize workload; work effectively under pressure and stringent deadlines
- Ability to present, discuss and respond to parent inquiries
- Strong understanding of business concepts and dynamics of the organization
- Exceptional time management skills and strong attention to detail
- Strong parent-oriented approach, articulate and friendly personality
- Strong Communication Skills and Telephone Etiquette
- Demonstrated track record of initiative, creativity, and motivation
- Highly flexible, resilient, and zest to work in ambiguous work environments
