Admissions Counsellor and Business Development Manager

Admissions Counsellor & Business Development Manager

Location:

Pune (Hybrid) | Travel as required

About Us

The Book Baker is India's leading platform helping children become published authors through creative writing, book publishing, and storytelling programs. Through our brands, The Book Baker and The Woven Tales, we work with children, families, schools, educators, and organizations to nurture creativity and meaningful self-expression.

We are looking for a relationship-oriented Admissions Counsellor & Business Development Manager who understands the Indian education ecosystem and can build long-term partnerships with schools, parents, educators, and educational consultants.

This role is ideal for someone who enjoys connecting with people, believes in the power of education and storytelling, and can communicate our vision with warmth, credibility, and conviction.

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Key Responsibilities

1. School Partnerships & Institutional Sales (B2B)

* Identify and approach schools, preschools, learning centres, and educational institutions.

* Present and pitch The Book Baker's programs, workshops, competitions, publishing opportunities, and literacy initiatives.

* Build relationships with principals, coordinators, school management teams, and decision-makers.

* Develop proposals and partnership opportunities tailored to each institution.

* Maintain and grow a pipeline of prospective school partnerships.

* Coordinate follow-ups and convert discussions into workshops, programs, and long-term collaborations.

2. Admissions & Parent Counselling (B2C)

* Follow up with incoming leads from social media, website enquiries, referrals, events, and word-of-mouth channels.

* Conduct counselling calls with parents to understand their child's needs and recommend suitable programs.

* Explain program structure, outcomes, timelines, and publishing opportunities.

* Manage the admissions process from enquiry to enrollment.

* Maintain strong relationships with prospective and existing families.

3. Lead Generation & Business Development

* Conduct thoughtful cold outreach to schools, educators, and relevant organizations.

* Identify new channels for growth and lead generation.

* Explore partnerships with NGOs, children's brands, libraries, learning centres, activity providers, and educational communities.

* Develop referral networks and strategic alliances.

* Identify opportunities for corporate-sponsored literacy initiatives and storytelling projects.

4. Educational Consultant Network

* Build and manage relationships with educational consultants and student-development advisors.

* Promote Publish with Purpose and other flagship offerings through consultant partnerships.

* Create mutually beneficial referral arrangements.

* Maintain regular communication and relationship management with partner consultants.

5. Lead Management & Follow-Up

* Maintain accurate CRM records and sales pipelines.

* Ensure timely follow-up with all prospects and partners.

* Track conversations, proposals, pending decisions, and next actions.

* Provide regular updates on pipeline status and business development activities.

* Meet monthly targets while maintaining a consultative, relationship-driven approach.

6. Market Intelligence & Opportunity Discovery

* Stay informed about trends in education, enrichment programs, children's publishing, and experiential learning.

* Recommend new business opportunities, products, partnerships, and markets.

* Support the launch of new initiatives under The Book Baker and The Woven Tales.

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Ideal Candidate

Required Skills

* 2–5 years of experience in admissions, education sales, school outreach, counselling, partnerships, or business development.

* Strong understanding of the Indian education landscape.

* Excellent spoken and written English.

* Confident presentation and relationship-building skills.

* Comfortable conducting meetings, presentations, and follow-up calls.

* Organized, self-motivated, and process-oriented.

* Proficiency with Google Workspace and CRM tools.

Preferred Background

Experience with:

* EdTech companies

* Schools or educational institutions

* Learning centres

* Publishing or children's education organizations

* Admissions counselling

* Academic consulting

Personality We Value

We are not looking for an aggressive sales closer.

We are looking for someone who:

* Builds trust naturally.

* Communicates with empathy and professionalism.

* Can inspire parents and educators.

* Believes in education and creativity.

* Follows up consistently without being pushy.

* Represents our brand values with warmth and integrity.

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Compensation Structure has a fixed and variable component (performance incentives) which will be discussed in detail with candidates during the interview.

Our compensation philosophy rewards relationship-building and results, allowing high performers to significantly increase their earnings through incentives.

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Success Metrics

* Number of school meetings conducted

* School partnerships secured

* Student enrollments generated

* Revenue generated

* Consultant partnerships activated

* Lead response and conversion rates

* Quality of relationship management and follow-up

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To Apply

Please send the following to [Confidential Information]

1. Your resume

2. A brief note explaining why you are interested in education and children's publishing

3. Details of any previous experience working with schools, parents, or educational institutions