4 + Years of experience working with Performance Marketing/Advertising and Programmatic Advertising Technologies (DSPs, SSPs, DMPs, Deal IDs, RTB etc.).
Understanding and Experience working with 3rd Party Tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc. and able to analyze data, troubleshoot issues with tracking parameters.
In-depth knowledge of ad-server, ad networks and the online advertising industry.
Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.
Experience in setting up campaigns and managing the campaign performance independently
Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-server s
Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics
Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations.
Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc).
Experience in strategic audience work
Strong understanding of data landscape and utilization (1st party, 2nd/3rd party)
Experience with multiple third-party verification partners such as Moat, IAS, and Double Verify.
Experience with various third-party tag specs including brand studies, DMPs, etc.
