Ad Operations Manager

Company Description strongmetrics is a new-age advertising platform focused on smarter mobile acquisitions and high-impact audience targeting. By combining AI-assisted technology with rich audience signals, the company helps brands achieve transformative campaign performance and stronger ROI. Its mission is to supercharge digital campaigns and guide clients toward measurable, sustainable success. Applicants joining strongmetrics will be part of a team committed to innovation, precision targeting, and impactful advertising. The organization offers opportunities to contribute to cutting-edge ad solutions that elevate brands to new heights.

Role Description The Ad Operations Manager is a full-time, on-site role based in Gurugram. This role is responsible for managing end-to-end campaign setup, trafficking, tracking, and optimization across mobile and digital channels. Day-to-day tasks include configuring pixels and tags, monitoring delivery and pacing, troubleshooting technical issues, and ensuring accurate reporting and attribution. The Ad Operations Manager will collaborate closely with client success, media planning, data, and product teams to translate campaign objectives into executable ad operations workflows and performance strategies. The role also involves maintaining platform hygiene, implementing best practices, and contributing to process improvements and documentation.

Qualifications

• Experience with ad operations tools and platforms (e.g., ad servers, MMPs, DSPs, analytics platforms) and a strong understanding of campaign trafficking and tracking.
• Knowledge of digital advertising fundamentals, including mobile performance marketing, programmatic buying, audience targeting, attribution models, and optimization techniques.
• Technical skills such as working with tags and pixels, troubleshooting tracking issues, and basic familiarity with HTML, JavaScript, or SQL are beneficial.
• Strong analytical and problem-solving abilities, including comfort with data analysis, reporting, and drawing insights from performance metrics.
• Excellent organizational and communication skills, with the ability to manage multiple campaigns, coordinate with cross-functional teams, and document processes clearly.
• Previous experience in ad operations, digital marketing, or performance advertising is preferred; experience in mobile user acquisition or AI-driven ad platforms is a plus.
• Bachelor's degree in Marketing, Advertising, Business, Technology, or a related field, or equivalent practical experience.
• Ability to work on-site in Gurugram and collaborate in a fast-paced, innovation-focused environment.