Company Description Postly is an all-in-one content creation app that enables users to design personalized social media posts, wishes, quotes, and business flyers in seconds. It helps individuals and businesses quickly produce visually appealing content, from good morning messages and festival greetings to motivational quotes and promotional materials. Postly is designed to make content creation fast, easy, and attractive, supporting professional-quality flyers and business cards. The platform focuses on simplifying design and copy workflows so users can consistently share engaging, on-brand content across their social channels.
Role Description The Ad Copywriter – App Based Marketing role is a full-time, on-site position based in Delhi, India. The person in this role will write compelling, concise ad copy for in-app campaigns, social media promotions, push notifications, and performance marketing assets. Day-to-day responsibilities include brainstorming and developing creative concepts, adapting messaging for different audiences and formats, and ensuring all copy aligns with brand voice and product positioning. The Ad Copywriter will collaborate closely with design, product, and marketing teams to test and refine messaging, optimize copy for engagement and conversions, and maintain consistent communication standards across the app and related channels.
Qualifications
- Strong Writing and Communication skills, with the ability to produce clear, engaging, and brand-aligned copy for digital campaigns.
- Experience with Marketing and Press Releases, including crafting promotional messaging and product announcements for various channels.
- Excellent Proofreading abilities, with attention to detail for grammar, tone, and consistency across multiple assets.
- Familiarity with app-based or digital marketing environments, including social media and performance marketing best practices.
- Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced setting.
- Relevant academic background in Communications, Marketing, Journalism, English, or a related field is preferred.
- Prior experience in copywriting for consumer apps, startups, or tech products is an advantage.
